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41.	Image from Amazon.com	The relationship-based enterprise : powering business success through customer relationship management by Ray McKenzie by McKenzie, Ray Material type: Text Language: English Publication details: Toronto: McGraw-Hill Ryerson 2000 Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK. Place hold Save to lists Add to cart (remove)
42.	Image from Amazon.com	Quality planning and analysis from product development through use by J. M. Juran and Frankk M. Gryna by Juran J. M Gryna, Frank M Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1982 Availability: Items available for loan: KEIC (1)Call number: 658.562 JUR. Place hold Save to lists Add to cart (remove)
43.	Image from Amazon.com	The direct marketing handbook by Nash, Edward L. (ed.) Edition: 2nd ed. Material type: Text Publication details: Singapore: McGraw Hill Inc., 1992 Availability: Items available for loan: KEIC (1)Call number: 658.84 DIR. Place hold Save to lists Add to cart (remove)
44.	Image from Amazon.com	Analysis for marketing planning by Donald R. Lehmann and Russell S. Winer by Lehmann, Donald R Winer, Russell S Edition: 4th ed. Material type: Text Language: English Publication details: Chicago: IRWIN 1997 Availability: Items available for loan: KEIC (1)Call number: 658.802 LEH. Place hold Save to lists Add to cart (remove)
45.	Image from Amazon.com	Product management by Donald R. Lehmann and Russell S. Winer by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 2nd ed. Material type: Text Language: English Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.56 LEH. Place hold Save to lists Add to cart (remove)
46.	Image from Amazon.com	Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 2nd ed. Material type: Text Language: English Publication details: Boston: McGraw Hill 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 ZEI. Place hold Save to lists Add to cart (remove)
47.	Image from Amazon.com	Strategic database marketing : the masterplan for starting and managing a profitable, customer based marketing program by Arthur M. Hughes by Hughes, Arthur M Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw Hill Higher Companies, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG. Place hold Save to lists Add to cart (remove)
48.	Image from Amazon.com	Loyalty.com : customer relationship management in the new era of internet marketing by Frederick Newell by Newell, Frederick Material type: Text Language: English Publication details: New York: McGraw-Hill 2000 Availability: Items available for loan: KEIC (1)Call number: 658.84 NEW. Place hold Save to lists Add to cart (remove)
49.	Image from Amazon.com	Secrets of customer relationship management : it's all about how you make them feel by James G. Barnes by Barnes, James G Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR. Place hold Save to lists Add to cart (remove)
50.	Image from Amazon.com	The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes by Hughes, Arthur Middleton Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
51.	Image from Amazon.com	E business intelligence : turning information into knowledge into profit by Bernard Liautaud and Mark Hammond by Liautaud, Bernard Hammond, Mark Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.47 LIA. Place hold Save to lists Add to cart (remove)
52.	Image from Amazon.com	Strategic marketing management by Mark E. Parry by Parry, Mark E Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 2001 Availability: Items available for loan: KEIC (2)Call number: 658.8 PAR, ... Place hold Save to lists Add to cart (remove)
53.	Image from Amazon.com	ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies by Banwari Mittal and Jagdish N. Sheth. by Mittal, Banwari Sheth, Jagdish N Material type: Text Language: English Publication details: New York: McGraw Hill 2001 Availability: Items available for loan: KEIC (1)Call number: 658.812 MIT. Place hold Save to lists Add to cart (remove)
54.	Image from Amazon.com	IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by Schultz, Don Schultz, Heidi Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
55.	Image from Amazon.com	Opt-in marketing : increase sales exponentionally with consenual marketing by Ernan Roman and Scott Hornstein. by Roman, Ernan Hornstein, Scott Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.872 ROM. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
56.	Image from Amazon.com	Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee Edition: 9th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ... Place hold Save to lists Add to cart (remove)
57.	Image from Amazon.com	Let there be light : the genesis of ICFAI by V. Pattabhi Ram by Ram, V. Pattabhi Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1996 Availability: Items available for loan: KEIC (2)Call number: 338.04 RAM, ... Place hold Save to lists Add to cart (remove)
58.	Image from Amazon.com	Marketing management by Rajan Saxena by Saxena, Rajan Edition: 5th reprint ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (3)Call number: 658.802 SAX, ... Place hold Save to lists Add to cart (remove)
59.	Image from Amazon.com	Marketing audit checklists : a guide to effective marketing resource realization by Aubrey Wilson by Wilson, Aubrey Series: Marketing for professionals series Edition: 2nd ed. Material type: Text Language: English Publication details: England: McGraw-Hill Book Company 1993 Availability: Items available for loan: KEIC (1)Call number: 658.802 WIL. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
60.	Image from Amazon.com	Principles of service marketing and management by Christopher Lovelock and Lauren Wright by Lovelock, Christopher Wright, Lauren Material type: Text Language: English Publication details: New Jarsey: Prentice Hall, Inc. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV. Place hold Save to lists Add to cart (remove)