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41.	Image from Amazon.com	Ad land : a global history of advertising by Mark Tungate by Tungate, Mark Material type: Text Language: English Publication details: New Delhi: Kogan Page Limited 2008 Availability: Items available for loan: KEIC (2)Call number: 659.109 TUN, ... Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
42.	Image from Amazon.com	Private label : turning the retail brand threat into your biggest opportunity by Keith Lincoln and Lars Thomassen by Lincoln, Keith Thomassen, Lars Material type: Text Language: English Publication details: New Delhi: Kogan Page India 2007 Availability: Items available for loan: KEIC (1)Call number: 658.827 LIN. Place hold Save to lists Add to cart (remove)
43.	Image from Amazon.com	Engaging organizational communication theory and research : multiple perspectives by May, Steve (ed.) Mumby, Dennis K. (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2005 Availability: Items available for loan: KEIC (3)Call number: 302.35 ENG, ... Place hold Save to lists Add to cart (remove)
44.	Image from Amazon.com	Designs and methods for youth-led research by Melvin Delgado by Delgado, Melvin Material type: Text Language: English Publication details: California: Sage Publications, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 305.2355072 DEL. Place hold Save to lists Add to cart (remove)
45.	Image from Amazon.com	Media policy : convergence, concentration and commerce by McQuail, Denis (ed.) Siune, Karen (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998 Availability: Items available for loan: KEIC (1)Call number: 302.23 MED. Lists: Media Books. Place hold Save to lists Add to cart (remove)
46.	Image from Amazon.com	The leader of the future : new visions, strategies, and practices for the next era by Hesselbein, Frances (ed.) Goldsmith, Marshall (ed.) Beckhard, Richard (ed.) Material type: Text Publication details: San Francisco: Jossey-Bass Publication, 1996 Availability: Items available for loan: KEIC (2)Call number: 658.4092 LEA, ... Place hold Save to lists Add to cart (remove)
47.	Image from Amazon.com	Decision research : a field guide by John S. Carroll and Eric J. Johnson by Carroll, John S Johnson, Eric J Series: Applied social research methods series; v. 22 Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1990 Availability: Items available for loan: KEIC (1)Call number: 153.83072 CAR. Place hold Save to lists Add to cart (remove)
48.	Image from Amazon.com	Movies as mass communication by Garth Jowett and James M. Linton by Jowett, Garth Linton, James M Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1989 Availability: Items available for loan: KEIC (1)Call number: 302.23 JOW. Place hold Save to lists Add to cart (remove)
49.	Image from Amazon.com	Media/society : industries, images, and audiences by David Croteau and William Hoynes by Croteau, David Hoynes, William Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997 Availability: Items available for loan: KEIC (1)Call number: 302.23 CRO. Place hold Save to lists Add to cart (remove)
50.	Image from Amazon.com	Business communication today by Sushil Bahl by Bahl, Sushil Material type: Text Language: English Publication details: New Delhi: Response Books 1996 Availability: Items available for loan: KEIC (3)Call number: 658.45 BHA, ... Place hold Save to lists Add to cart (remove)
51.	Image from Amazon.com	Handbook of media management and economics editor by Alan B. Albarran, co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth Material type: Text Language: English Publication details: New Jersey: Lawerence Erlbaum Associations, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 302.23068 HAN. Lists: Media Books. Place hold Save to lists Add to cart (remove)
52.	Image from Amazon.com	Media selling : broadcasting, cable, print and interactive by Charles Warner and Joseph Buchman by Warner, Charles Buchman, Joseph Edition: 3rd ed. Material type: Text Language: English Publication details: Iowa: Iowa State Press 2003 Availability: Items available for loan: KEIC (1)Call number: 659.13088 WAR. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
53.	Image from Amazon.com	Commodity advertising and promotion by Kinnucan, Henry W. (ed.) Chang, Hui-Shung (ed.) Thompson, Stanley R. (ed.) Chang, Hui-Shung (ed.) Material type: Text Publication details: Ames: Iowa State University Press 1992 Availability: Items available for loan: KEIC (1)Call number: 659.1964113 COM. Place hold Save to lists Add to cart (remove)
54.	Image from Amazon.com	Successful advertising research methods by Jack Haskins and Alice Kendrick by Haskins, Jack Kendrick, Alice Material type: Text Language: English Publication details: Illinois: NTC Business Books 1993 Availability: Items available for loan: KEIC (1)Call number: 659.1072 HAS. Place hold Save to lists Add to cart (remove)
55.	Image from Amazon.com	Selling on the net: the complete guide by Herschell Gordon Lewis and Robert D. Lewis by Lewis, Herschell Gorden Lewis, Robert D Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.800285467 LEW. Place hold Save to lists Add to cart (remove)
56.	Image from Amazon.com	The complete guide to infomercial marketing by Timothy R. Hawthrone by Hawthrone, Timothy R Material type: Text Language: English Publication details: Chicago: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659.143 HAW. Place hold Save to lists Add to cart (remove)
57.	Image from Amazon.com	Marketing encyclopaedia : issues and trends shaping the future editedby Jeffrey Heilrunn Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1995 Availability: Items available for loan: KEIC (1)Call number: 658.003 MAR. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
58.		Management guide to communications by John Lane and Kirk Gee by Lane, John Gee, Kirk Material type: Text Language: English Publication details: Oxford: NCC Blackwell Ltd. 1991 Availability: Items available for loan: KEIC (1)Call number: 658.45 LAN. Place hold Save to lists Add to cart (remove)
59.	Image from Amazon.com	Managing in the service economy by James L. Heskett by Heskett, James L Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1986 Availability: Items available for loan: KEIC (1)Call number: 658 HES. Place hold Save to lists Add to cart (remove)
60.	Image from Amazon.com	Competing for the future by Gary Hamel and C. K. Prahalad by Hamel, Gary Prahalad, C. K Material type: Text Language: English Publication details: Bostan M.A.: Harvard Business School Press 1994 Availability: Items available for loan: KEIC (5)Call number: 658.4012 HAM, ... Place hold Save to lists Add to cart (remove)