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41.
Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
  • Kinnear, Thomas C
  • Taylor, James R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

42.
Direct marketing by Edward L. Nash by
  • Nash, Edward L
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Book Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.84 NAS.

43.
Fundamentals of marketing by William J. Stanton, Michael J. Etzel, Bruce J. Walker by
  • Stanton, William J
  • Etzel, Michael J
  • Walker Bruce J
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 STA.

44.
Marketing challenges: cases and exercises by Christipher H. Lovelock, Charles B. Weinberg by
  • Lovelock, Christopher H
  • Weinberg, Charles B
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOV.

45.
Quantitative approaches to management by Richard I. Levin, David S. Rubin, Joel P. Stinson, Everette S. Gardner
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.4034 LEV.

46.
Advertising excellence by Courtland L. Bovee... [et. all.]
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 659.1 BOV, ...

47.
Marketing Research : a problem solving approach (With Floppy) by Seymour Sudman and Edward Blair by
  • Sudman, Seymour
  • Blair, Edward
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 SUD.

48.
Principles and practice of marketing by David Jobber by
  • Jobber, David
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 JOB.

49.
The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
  • Grossinckle, Joshua
  • Raskin, Oliver
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

50.
Research methods in marketing and management by Beheruz N Sethna, Leonard Groeneveld by
  • Sethna, Beheruz N
  • Groeneveld, Leonard
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1984
Availability: Items available for loan: KEIC (1)Call number: 658.83 SET.

51.
Marketing research by G. C. Beri by
  • Beri, G. C
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 BER. Not available: KEIC: Lost (1).

52.
Introduction to Psychology by Clifford T. Morgan [et all.]
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publication Company Limited 1998
Availability: Not available: KEIC: Checked out (1).

53.
Crafting the strategy : concepts and cases in strategic management by Ranjan Das by
  • Das, Ranjan
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000
Availability: Items available for loan: KEIC (3)Call number: 658.4012 DAS, ...

54.
What's in brand : building brand equity through advertising by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co.Ltd. 1998
Availability: Items available for loan: KEIC (2)Call number: 659.1 JON , ...

55.
Marketing management by Rajan Saxena by
  • Saxena, Rajan
Edition: 5th reprint ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (3)Call number: 658.802 SAX, ...

56.
Behind powerful brands : from strategy to campaign by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000
Availability: Items available for loan: KEIC (2)Call number: 659.113 JON, ...

57.
Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by
  • Norman, Hart A
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 659 HAR.

58.
Financial services direct marketing by Tony Martin by
  • Martin, Tony
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Co. 1991
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

59.
Forensic marketing : the professional's guide to optimising results from marketing communication by Gavin Barrett by
  • Barrett, Gavin
Material type: Text Text
Language: English
Publication details: Maidenhead: Mcgraw-Hill Book Co. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAR.

60.
Problems in Marketing by
  • Corey, E. Raymond
  • Lovelock, Christopher H
  • Ward, Scott
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Company, 1985
Availability: Items available for loan: KEIC (1)Call number: 658.8 COR.

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