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41.	Image from Amazon.com	Developing business strategies by David A. Aaker by Aaker, David A Edition: 4th ed. Material type: Text Language: English Publication details: Chichester: John Wiley and Sons Limited 1995 Availability: Items available for loan: KEIC (1)Call number: 658 AAK. Place hold Save to lists Add to cart (remove)
42.	Image from Amazon.com	Attention ! : how to interrupt, yell, whisper, and touch consumers by Ken Sacharin by Sacharin, Ken Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2001 Availability: Items available for loan: KEIC (1)Call number: 659.31 SAC. Place hold Save to lists Add to cart (remove)
43.	Image from Amazon.com	Inside business incubators and corporate ventures by Sally Richards by Richards, Sally Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.11 RIC. Place hold Save to lists Add to cart (remove)
44.	Image from Amazon.com	The special events advisor : the business and legal guide for event professionals by David Sorin by Sorin, David Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.15224 SOR. Place hold Save to lists Add to cart (remove)
45.	Image from Amazon.com	Branding in Asia : the creation, development and management of Asian brands for the global market by Paul Temporal by Temporal, Paul Material type: Text Language: English Publication details: Singapore: John Wiley and Sons (Asia) Pte Ltd. 2000 Availability: Items available for loan: KEIC (3)Call number: 658.827095 TEM, ... Place hold Save to lists Add to cart (remove)
46.	Image from Amazon.com	The whole world is watching : mass media in the making and unmaking of the new left with a new preface by Todd Gitlin by Gitlin, Todd Material type: Text Language: English Publication details: London: University of California Press 2003 Availability: Items available for loan: KEIC (1)Call number: 302.23 GIT. Place hold Save to lists Add to cart (remove)
47.	Image from Amazon.com	Copy-editing : Cambridge handbook for editors, authors and publishers by Judith Butcher by Butcher, Judith Edition: 3 ed. rev. and updated Material type: Text Language: English Publication details: Cambridge: Cambridge University Press 1992 Availability: Items available for loan: KEIC (1)Call number: 808.066 BUT. Place hold Save to lists Add to cart (remove)
48.	Image from Amazon.com	The future of competition co creating unique value with customers by C. K. Prahalad and Venkat Ramaswamy by Prahalad, C. K Ramaswamy, Venkat Material type: Text Language: English Publication details: New Delhi: Penguin Books Indai P. Ltd. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.4 PRA. Place hold Save to lists Add to cart (remove)
49.	Image from Amazon.com	The romance of Tata Steel by R. M. Lala, foreword by Ratan N. Tata by Lala, R. M Material type: Text Language: English Publication details: New Delhi: Viking 2007 Availability: Not available: KEIC: Pending hold (1). Place hold Save to lists Add to cart (remove)
50.	Image from Amazon.com	Clothing matters : dress and identity in India by Emma Tarlo by Emma Tarlo Material type: Text Language: English Publication details: New Delhi: VIKING Penguin Books India (P) Ltd. 1996 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
51.	Image from Amazon.com	Vikram Sarabhai : a life by Amrita Shah by Shah, Amrita Material type: Text Language: English Publication details: New Delhi: Viking 2007 Availability: Items available for loan: KEIC (1)Call number: 925 SHA. Place hold Save to lists Add to cart (remove)
52.	Image from Amazon.com	Psycho-cybernetics by Maxwell Maltz by Maltz, Maxwell Material type: Text Language: English Publication details: New York: Pan Books 1960 Availability: Items available for loan: KEIC (1)Call number: 158.121 MAL. Place hold Save to lists Add to cart (remove)
53.	Image from Amazon.com	Best practices : building your business with Arthur Andersen's global best practices by Robert Hiebeler, Thomas B. Kelly, and Charles Ketteman by Hiebeler, Robert Kelly, Thomas B Ketteman, Charles Material type: Text Language: English Publication details: New York: Simon and Schuster;Rockfeller Center, 1230 Avenue of the Americas 1998 Availability: Items available for loan: KEIC (2)Call number: 658.812 HIE, ... Place hold Save to lists Add to cart (remove)
54.	Image from Amazon.com	Build your own life brand! : a powerful strategy to maximize your potential and enhance your value for ultimate achievement by Stedman Graham by Graham, Stedman Material type: Text Language: English Publication details: New York: The Free Press 2001 Availability: Items available for loan: KEIC (1)Call number: 158 GRA. Place hold Save to lists Add to cart (remove)
55.	Image from Amazon.com	How to capture the advertising high ground by Winston Fletcher by Fletcher, Winston Material type: Text Language: English Publication details: London: Century Limited 1994 Availability: Items available for loan: KEIC (2)Call number: 659.1 FLE, ... Place hold Save to lists Add to cart (remove)
56.	Image from Amazon.com	Course in general linguistics by F. de. Saussure; translated and annoted by Roy Harris by Saussaure, F. de Material type: Text Language: English Publication details: London: Gerald Duckworth and Co. Ltd. 1983 Availability: Items available for loan: KEIC (1)Call number: 410 SAU. Place hold Save to lists Add to cart (remove)
57.		Get set for communication studies by Will Barton and Andrew Beck by Barton, Will Beck, Andrew Series: Get set for university Material type: Text Language: English Publication details: Edinburgh: Edinburgh University Press Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 302.3 BAR. Place hold Save to lists Add to cart (remove)
58.	Image from Amazon.com	Marketing insights and outrages by Drayton Bird by Bird, Drayton Material type: Text Language: English Publication details: London: Kogan Page 2000 Availability: Items available for loan: KEIC (1)Call number: 658 BIR. Place hold Save to lists Add to cart (remove)
59.	Image from Amazon.com	Branded entertainment : product placement and brand strategy in the entertainment business by Jean-Marc Lehu by Lehu, Jean-Marc Material type: Text Language: English Publication details: New Delhi: Kogan Page 2007 Availability: Items available for loan: KEIC (1)Call number: 658.827 LEH. Place hold Save to lists Add to cart (remove)
60.	Image from Amazon.com	Branding a store : how to build successful retail brands in a changing marketplace by Ko Floor by Floor, Ko Material type: Text Language: English Publication details: New Delhi: Kogan Page 2006 Availability: Items available for loan: KEIC (1)Call number: 658.827 FLO. Place hold Save to lists Add to cart (remove)