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41.
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The television handbook by Jonathan Bignell and Jeremy Orlebar EDITION STT.3rd ed by
Edition: 3rd ed
Material type: Text Text
Language: English
Publication details: Oxon: Routledge 2005
Availability: Items available for loan: KEIC (1)Call number: 791.45023 BIG .

42.
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An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium by Andrew Ingram and Mark Barber by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.14209421 ING.

43.
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And now a few laughs from our sponsor : the best of fifty years of radio commercial (with CD) by Larry Oakner by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1420973 OAK.

44.
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The whole world is watching : mass media in the making and unmaking of the new left with a new preface by Todd Gitlin by
Material type: Text Text
Language: English
Publication details: London: University of California Press 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 GIT.

45.
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Theorizing the moving image by Noel Carroll by
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 1996
Availability: Items available for loan: KEIC (1)Call number: 791.4301 CAR.

46.
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Thinking through television by Ron Lembo by Series: Cambridge Cultural Social Studies
Material type: Text Text
Language: English
Publication details: Cambridge: The Press Syndicate of the university of Cambridge 2000
Availability: Items available for loan: KEIC (1)Call number: 302.23450973 LEM.

47.
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Entertainment industry economics : a guide for financial analysis by Harold L. Vogel by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 338.47791 VOG.

48.
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Copywriting for the electronic media : a practical guide by Milan D. Meeske by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Comapny 1998
Availability: Items available for loan: KEIC (1)Call number: 659.14 MEE.
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49.
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Broadcasting cable web programming : strategies and practices by Susan Tyler Eastman and Douglas A. Ferguson by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth/Thomson Learning 1996
Availability: Items available for loan: KEIC (1)Call number: 791.4502360973 EAS.

50.
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Connections a broadcast history reader by Michele Hilmes by
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 HIL.

51.
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Writing for television, radio, and new media by Robert L. Hilliard by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Belmon: Wadsworth/Thomson Learning 1999
Availability: Items available for loan: KEIC (2)Call number: 808.22 HIL, ...

52.
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Global Television : an introduction by Chris Barker by
Material type: Text Text
Language: English
Publication details: Oxford: Blackwell Publishers Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.2345 BAR.

53.
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Consuming television by Bob Mullan by
Material type: Text Text
Language: English
Publication details: Oxford: Blackwell Publishers Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.2345 MUL.

54.
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The internet challenge to television by Bruce E. Owen by
Material type: Text Text
Language: English
Publication details: Cambridge: Harvard University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 384.550973 OWE.

55.
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Switching channels : organization and change in TV broadcasting by Richard E. Caves, with Karen Guo, Catherine O'Gorman, Matthew S. Rosenberg and Richard J. Wegener by
Material type: Text Text
Language: English
Publication details: Cambridge: Harvard University Press 2005
Availability: Items available for loan: KEIC (1)Call number: 384.5510973 CAV.

56.
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Four arguments for the elimination of television by Jerry Mander by
Material type: Text Text
Language: English
Publication details: New York: Quill 1978
Availability: Items available for loan: KEIC (1)Call number: 301.161 MAN.

57.
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Alternative and activist media by Mitzi Waltz by
Material type: Text Text
Language: English
Publication details: Edinburgh: Edinburgh University Press 2005
Availability: Items available for loan: KEIC (1)Call number: 302.23 WAL.

58.
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Effective media relations : how to get results by Michael Bland, Alison Theaker and David Wragg by Series: The Institute of Public Relations PR in Practice series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 659.2 BLA.

59.
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Uncover the hidden power of television programming : -and get the most from your advertising budget by Kevin J. Clancy and David W. Lloyd by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 659.143 CLA.

60.
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Handbook of children and the media by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 302.2345083 HAN.

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