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41.
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Mobile marketing : fundamentals and strategy by Kann Varnali, Aysegul Toker and Cengiz Yilmaz by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 VAR.

42.
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The gamification revolution : how leaders leverage game mechanics to crush the competiiton by Gabe Zichermann and Joselin Linder by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2013
Availability: Not available: KEIC: Checked out (1).

43.
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Reality is broken : why games make us better and how they can change the world by Jane McGonigal by
Material type: Text Text
Language: English
Publication details: London: Vintage 2012
Availability: Items available for loan: KEIC (1)Call number: 306.487 MCG.

44.
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Game people play : the psychology of human relationship by Eric Berne by
Material type: Text Text
Language: English
Publication details: London: Penguin Books Ltd. 1964
Availability: Items available for loan: KEIC (1)Call number: 158.2 BER.

45.
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City branding : theory and cases by
Material type: Text Text
Publication details: New York: Palgrave Macmillan, 2011
Availability: Items available for loan: KEIC (1)Call number: 352.7 CIT.

46.
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Exodus to the virtual world : how online fun is changing reality by Edward Castronova by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 793.932 CAS.

47.
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Virtual economies : design and analysis by Vili Lehdonvirta and Edward Castronova by Series: Information policy edited by Sandra Burman and Paul Jaeger
Material type: Text Text
Language: English
Publication details: Cambridge: MIT Press 2014
Availability: Items available for loan: KEIC (1)Call number: 794.8 LEH.

48.
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Innovation games : creating breakthrough products through collaborative play by Luke Hohmann by
Material type: Text Text
Language: English
Publication details: Boston: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.40353 HOH.

49.
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Digital games and learning : research and theory by Nicola Whitton by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2014
Availability: Items available for loan: KEIC (1)Call number: 371.3370285 WHI.

50.
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Understanding video games : the essential introduction by Simon Egenfeldt-Nielsen, Jonas Heide Smith and Susana Pajares Tosca by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 794.8 EGE.

51.
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Serious games : mechanisms and effects by
Material type: Text Text
Publication details: New York: Routledge, 2009
Availability: Items available for loan: KEIC (1)Call number: 793.01 SER.

52.
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Super power ? : the amazing race between China's hare and India's tortoise by Raghav Bahl by
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd, 2010
Availability: Items available for loan: KEIC (1)Call number: 951.06 BAH.

53.
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Thinking in bets : making smarter decisions when you don't have all the facts by Annie Duke by
Material type: Text Text
Language: English
Publication details: New York: Portfolio Penguin 2018
Availability: Items available for loan: KEIC (1)Call number: 658.40353 DUK.

54.
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Introduction to game analysis by Clara Fernandez-Vara by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2019
Availability: Items available for loan: KEIC (1)Call number: 794.8 FER.

55.
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Handbook on the economics of the media by
Material type: Text Text
Publication details: Cheltenham: Edward Elgar Publishing Limited, 2015
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 HAN.

56.
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Entertainment industry economics : a guide of financial analysis by Harlod L. Vogel by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: Cambridge University Press 2011
Availability: Items available for loan: KEIC (1)Call number: 338.4 VOG.

57.
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The gamification of learning and instruction : game-based methods and strategies for training and education by Karl M. Kapp by
Material type: Text Text
Language: English
Publication details: San Francisco: Pfeiffer 2012
Availability: Items available for loan: KEIC (1)Call number: 371.334 KAP.

58.
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The game believes in you : how digital play can make our kids smarter by Greg Toppo by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2015
Availability: Items available for loan: KEIC (1)Call number: 749.8 TOP.

59.
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The business of gamification : a critical analysis by Series: Routledge advances in management and business studies, 65
Material type: Text Text
Publication details: New York: Routledge, 2018
Availability: Items available for loan: KEIC (1)Call number: 338.477948 BUS.

60.
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What video games have to teach us about learning and literacy by James Paul Gee by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 794.8019 GEE.

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