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41.
Student casebook to accompany principles of marketing: a global marketing by Richard J Semenik and Gary J Bamossy by
  • Semenik, Richard J
  • Bamossy, Gary J
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio: South-Western College Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 SEM.

42.
Cases in retailing : operational perspectives by
  • Hart, Cathy (ed.)
  • Kirkup, Malcolm (ed.)
  • Preston, Diane (ed.)
  • Rafiq, Mohammed (ed.)
  • Walley, Paul (ed.)
Material type: Text Text
Publication details: Oxford: Blackwell Publishers Ltd., 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8700941 CAS.

43.
Kids as customers : a handbook of marketing to children by James U. McNeal by
  • McNeal, James U
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1992
Availability: Items available for loan: KEIC (2)Call number: 658.8348 MCN, ...

44.
Essentials of retailing by Dale M. Lewison by
  • Lewison, Dale M
Material type: Text Text
Language: English
Publication details: Ohio: Merrill Publishing Co. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEW.

45.
Fashion file designers from haute couture to merchandising by Maria Costantino by
  • Costantino, Maria
Material type: Text Text
Language: English
Publication details: London: H T Batsford Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 746.92 COS.

46.
Business solutions on demand : how to transform from a product-led to a service-led company by Mark Cerasale and Merlin Stone by
  • Cerasale, Mark
  • Stone, Merlin
Material type: Text Text
Language: English
Publication details: London: Kongan Page Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.4012 CER.

47.
Beyond consumer marketing : sectoral marketing and emerging trends by J. S. Panwar by
  • Panwar, J. S
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8340954 PAN.

48.
No thanks, I am just looking ! : professional retail sales techniques for turning shoppers into buyers by Harry J. Friedman by
  • Friedman, Harry J
Material type: Text Text
Language: English
Publication details: Iowa: Kendall Hunt Pub Co Publishing 1992
Availability: Items available for loan: KEIC (1)Call number: 658.87 FRI.

49.
Let them eat cake marketing luxury to the masses as well as the classes by Pamela N. Danziger by
  • Danziger, Pamela N
Material type: Text Text
Language: English
Publication details: Chicago: Dearborn Trade Publishing 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8343 DAN.

50.
Tha AMA handbook of marketing for the service industries by
  • Congram, Carole A. (ed.)
Material type: Text Text
Publication details: New York: American Management Association 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 AMA.

51.
Brand marketing : building winning brand strategies that deliver value and customer satisfaction by William M. Weilbacher by
  • Weilbacher, William M
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (3)Call number: 658.827 WEI, ...

52.
International direct marketing : communication graphics and design
Material type: Text Text
Language: English
Publication details: New York: PBC International, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.84 INT.

53.
Retailing by Barry J. Mason, David J. Burns by
  • Mason, J. Mason
  • Burns, David J
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Houston: Dame Publications 1998
Availability: Items available for loan: KEIC (1)Call number: 658.87 MAS.

54.
Proceedings of the 1982 conference of the American Academy of Advertising by
  • Fletcher, Alan D. (ed.)
Material type: Text Text
Publication details: Knoxville: American Academy of Advertising, 1982
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

55.
ADbashing : surviving the attacks on advertising : why the future of advertising and media depend upon the changes we make and the risks we take today by Jack Myers by
  • Myers, Jack
Material type: Text Text
Language: English
Publication details: New Jersey: American Media Council Worldwide Marketing Leadership Panel 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 MYE.
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56.
Marketing's powerful weapon : point of purchase advertising by
  • Lijenwall, Robert (ed.)
  • Maskulka, James (ed.)
Material type: Text Text
Publication details: Washington: Point of Purchase Advertising Internation, 2001
Availability: Items available for loan: KEIC (1)Call number: 659.157 MAR.

57.
Principles of retail management by Rosemary Varley and Mohammed Rafiq by
  • Varley, Rosemary
  • Rafiq, Mohammed
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2005
Availability: Items available for loan: KEIC (1)Call number: 658.87 VAR.

58.
Planet India : how the fastest growing democracy is transforming America and the world by Mira Kamdar by
  • Kamdar, Mira
Material type: Text Text
Language: English
Publication details: New York: Scribner 2007
Availability: Items available for loan: KEIC (1)Call number: 303.4825401821 KAM.

59.
Merchandise buying and management by John Donnellan by
  • Donnellan, John
Material type: Text Text
Language: English
Publication details: New York: Fairchild publications 1996
Availability: Items available for loan: KEIC (1)Call number: 381.10687 DON.

60.
Silent selling : best practices and effective strategies in visual merchandising by Judith Bell and Kate Ternus by
  • Bell, Judith
  • Ternus, Kate
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Fairchild Publications, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 687.0688 BEL.

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