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401.
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Organizational behaviour : human behaviour at work by John W. Newstrom and Keith Davis by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4 NEW.

402.
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Knowledge management enabling business growth by Ganesh Natarajan and Sandhya Shekhar by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658 NAT.

403.
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The power of simplicity : a management guide to cutting through the nonsense and doing thinking right by Jack Trout with Steven Rivkin by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publication Company Limited 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8 TRO, ...

404.
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Business as a learning community by Ronnie Lessem by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Book Co. 1993
Availability: Items available for loan: KEIC (1)Call number: 650.0715 LUS.

405.
Problems in Marketing by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Company, 1985
Availability: Items available for loan: KEIC (1)Call number: 658.8 COR.

406.
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Media diversity and localism : meaning and metrics by
Material type: Text Text
Publication details: New Jersy: Lawrence Erlbaum Associates 2007
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.
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407.
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Encyclopedia of international media and communications A-E by
Material type: Text Text
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 302.2303 ENC.

408.
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Encyclopedia of international media and communications F-K by
Material type: Text Text
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 302.2303 ENC.

409.
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Encyclopedia of international media and communications L-P by
Material type: Text Text
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 302.2303 ENC.

410.
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Encyclopedia of international media and communications R-Z by
Material type: Text Text
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 302.2303 ENC.

411.
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The extended enterprise : gaining competitive advantage through collaborative supply chains by Edward W. Davis and Robert E. Spekman by
Material type: Text Text
Language: English
Publication details: New Jarsy: Prentice Hall 2004
Availability: Items available for loan: KEIC (1)Call number: 658.044 DAV.

412.
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Marketing research : an applied orientation by Naresh K. Malhotra by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall International 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.

413.
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Intercultural business communication by Lillian H. Chaney and Jeanette S. Martin by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 395.52 CHA.

414.
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Marketing research (With SPSS ver 9.0 CD) by Alvin C. Burns and Ronald F. Bush by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

415.
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Principles of service marketing and management by Christopher Lovelock and Lauren Wright by
Material type: Text Text
Language: English
Publication details: New Jarsey: Prentice Hall, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

416.
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Retail buying by Jay Diamond and Gerald Pintel by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.72 DIA.

417.
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Retail management : a strategic approach by Barry Berman and Joel R. Evans by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 BER.

418.
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The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world by Al Lieberman with Patricia Esgate by
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIE.

419.
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Customer culture : how FedEx and other great companies put the customer first every day by Michael D. Basch by Series: Financial Times Prentice Hall
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658 BAS.

420.
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Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

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