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421.
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Impact : Case studies in marketing effectiveness ; Winning case from SPJIMR marketing impact awards 2004 to 2013 (with CD) by
Material type: Text Text
Publication details: Mumbai: S. P. Jain Institute of Manegement and Research, 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8 CAS.

422.
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Digital @ work : India's best digital marketing success stories by Afaqs
Material type: Text Text
Language: English
Publication details: Uttar Prades: Bayan Netfaqs Private Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 DIG.

423.
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SPARK : the insight to growing brands by Paddy Rangappa by
Material type: Text Text
Language: English
Publication details: New Delhi: Simon and Schuster India 2017
Availability: Items available for loan: KEIC (1)Call number: 658.827 RAN.

424.
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Business ethics : concepts and cases by Manuel G. Velasquez by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Services Pvt Ltd. 2016
Availability: Items available for loan: KEIC (1)Call number: 174.4 VEL.

425.
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Marketing management : Indian cases by Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A. and Susobhan Goswam
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Services Pvt. Ltd 2018
Availability: Items available for loan: KEIC (5)Call number: 658.8 MAR, ...

426.
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Crafting and executing strategy : the quest for competitive advantage - concepts and cases by Arthur A. Thompson, Margaret A. Peteraf and John E. Gamble, etc. by
Edition: 19th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Eduction (India) Private Limited 2015
Availability: Items available for loan: KEIC (1)Call number: 658.4012 THO.

427.
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Envisioning the future of Indian management education by
Material type: Text Text
Publication details: New Delhi: Mcgraw Hill Education India Private Limited, 2015
Availability: Items available for loan: KEIC (1)Call number: 371.8 ENV.

428.
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Green growth : ideology, political economy and the alternatives by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi: Aakar Books, 2017
Availability: Items available for loan: KEIC (1)Call number: 338.927 GRE.

429.
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Gemba Kaizen : a commonsense approach to a continuous improvement strategy by Masaaki Imai by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Global education 2018
Availability: Items available for loan: KEIC (1)Call number: 658.4012 IMA.

430.
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Marketing research : a global outlook by V. Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publication 2015
Availability: Items available for loan: KEIC (2)Call number: 658.83 KUM, ...

431.
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Filming reality : the independent documentary movement in India by Shoma A. Chatterji by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Private Limited 2015
Availability: Items available for loan: KEIC (1)Call number: 070.18 CHA.

432.
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Social sector communication in India : concepts, practices, and case studies by Jaishri Jethwaney by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Private Limited 2016
Availability: Items available for loan: KEIC (2)Call number: 306.0954 JET, ...

433.
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Rural development : principles, policies and management by Katar Singh and Anil Shishodia by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2016
Availability: Items available for loan: KEIC (1)Call number: 307.116 SIN.

434.
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India's new capitalists : caste, business, and industry in a modern nation by Harish Damodaran by
Material type: Text Text
Language: English
Publication details: Gurugram: Hachette Publishing 2018
Availability: Items available for loan: KEIC (1)Call number: 338.70954 DAM.

435.
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Human resource management by John M. Ivancevich by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education 2016
Availability: Items available for loan: KEIC (1)Call number: 658.3 IVA.

436.
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Data analytics using R by Seema Acharya by
Material type: Text Text
Language: English
Publication details: Chennai: McGraw Hill Education 2018
Availability: Items available for loan: KEIC (1)Call number: 005.7 ACH.

437.
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Higher education in federal countries : a comparative study by Series: Sage studies in higher education
Material type: Text Text
Publication details: New Delhi: Sage Publications, 2018
Availability: Items available for loan: KEIC (1)Call number: 378 HIG.

438.
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No shortcuts : rare insights from 15 successful start-up founders by Nistha Tripathi by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2018
Availability: Items available for loan: KEIC (1)Call number: 658.11 TRI.

439.
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Operations strategy by Nigel Slack and Michael lewis, adapted by Mohita Gangwar Sharma by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Noida, Uttar Pradesh: Pearson India 2019
Availability: Items available for loan: KEIC (1)Call number: 658.5 SLA.

440.
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Strategic management : text and cases by Gregory G. Dess, Gerry McNamara and Alan B. Eisner by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Chennai: McGraw Hill Education 2018
Availability: Items available for loan: KEIC (1)Call number: 658.4012 DES.

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