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441.
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Marketing automation : practical steps to more effective direct marketing by Jeff LeSueur by Series: Wiley and SAS business series
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 LES.

442.
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Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership by Joseph Jaffe by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8343 JAF.

443.
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The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs by Bill Price and David Jaffe by
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2008
Availability: Items available for loan: KEIC (1)Call number: 658.812 PRI.

444.
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What's the secret ? : to provide a world-class customer experience by John R. DiJulius by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.812 DIJ.

445.
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Tactical transparency : how leaders can leverage social media to maximize value and build their brand by Shel Holtz and John C. Havens by
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2009
Availability: Items available for loan: KEIC (1)Call number: 658.802 HOL.

446.
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Marketing to the social web : how digital customer communities build your business by Larry Weber by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.872 WEB.

447.
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Brand atlas : branding intelligence media visible by Alina Wheeler and Joel Katz by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 WHE.

448.
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Game-based marketing : inspire customer loyalty through rewards, challenges, and contests by Gabe Zichermann and Joselin Linder by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2010
Availability: Not available: KEIC: Checked out (1).

449.
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The innovation playbook : a revolution in business excellence by Nicholas J. Webb by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4 WEB.

450.
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Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now by David Meerman Scott by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.872 SCO.

451.
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Managing customers through economic cycles by John Mckean by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCK.

452.
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The art of retail buying : an insider's guide to the best practices from the industry by Marie-Louise Jacobsen by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.72 JAC.

453.
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The relationship edge : the key to strategic influence and selling success by Jerry Acuff and Wally Wood by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 650.13 ACU.

454.
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Retail marketing and branding : a definitive guide to maximizing ROI by Jesko Perrey and Dennis Spillecke by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8700688 PER.

455.
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456.
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The Boston Consulting Group on strategy : classic concepts and new perspectives by
Edition: 2nd ed.
Material type: Text Text
Publication details: Hoboken: John Wiley and Sons, 2006
Availability: Items available for loan: KEIC (1)Call number: 658.4012 BOS.

457.
Marketing ethics by George G. Brenket by
Material type: Text Text
Language: English
Publication details: MA: Blackwell Publishing 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8001 BRE.

458.
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The challenger sale : how to take control of the customer conversation by Matthew Dixon and Brent Adamson by
Material type: Text Text
Language: English
Publication details: London: Portfolio Penguin 2013
Availability: Items available for loan: KEIC (1)Call number: 658.85 DIX.

459.
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Discovering the soul of service : the nine drivers of sustainable business success by Leonard L. Berry by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.812 BER.

460.
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It's not how good you are, it's how good you want to be by Paul Arden by
Material type: Text Text
Language: English
Publication details: London: Phaidon Press 2016
Availability: Items available for loan: KEIC (1)Call number: 650.1 ARD.

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