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4421.
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The nature of marketing: Marketing to the swarm as well as the herd by Chuck Brymer by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2009
Availability: Items available for loan: KEIC (2)Call number: 658.8 BRY, ...

4422.
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PR - a persuasive industry? : spin, public relations and the shaping of the modern media by Trevor Morris and Simon Goldsworthy by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.
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4423.
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Brand champions : how superheroes bring brands to life by Ian P. Buckingham by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 BUC.

4424.
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How to brand nations, cities and destinations : a planning book for place branding by Teemu Moilanen and Seppo Rainisto by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2009
Availability: Not available: KEIC: Checked out (1).

4425.
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Digital advertising by Andrew Mcstay by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2013
Availability: Items available for loan: KEIC (1)Call number: 659.144 MCS.

4426.
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When family businesses are best : the parallel planning process for family harmony and business success by Randel s. Carlock and John L. Ward by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4 CAR.

4427.
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Growth and development : with special reference to developing economies by A. P. Thirlwall by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 338.0091724 THI.

4428.
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Macroeconomics by N Gregory Mankiw by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: Worth Publishers 2012
Availability: Items available for loan: KEIC (1)Call number: 339 MAN.
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4429.
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Operations strategy by David Walters by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2015
Availability: Items available for loan: KEIC (2)Call number: 658.1552 WAL, ...

4430.
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Human development report 2007/2008 fighting climate change: human solidarity in a divided world by United nations development programe
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.31 HUM.

4431.
Creativity : unconventional wisdom from 20 accomplished minds by
Material type: Text Text
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 658.4063 CRE.

4432.
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Intellectuals and the people by Angie Sandhu by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 305.552 SAN.

4433.
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Marketing through turbulent times by Jenny Darroch by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAR.

4434.
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City branding : theory and cases by
Material type: Text Text
Publication details: New York: Palgrave Macmillan, 2011
Availability: Items available for loan: KEIC (1)Call number: 352.7 CIT.

4435.
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Personal brands : manage your life with talent and turn it into a unique experience by Roberto Alvarez Del Blanco ; foreword by David A. Aaker by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 BLA.

4436.
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Getting between the balance sheets : the 4 things every entrepreneur should know about finance by David Frodsham and Heinrich Liechtenstein by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2011
Availability: Items available for loan: KEIC (1)Call number: 658.15 FRO.

4437.
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Green growth, green profit : how green transformation boosts business by Roland Berger by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4 BER.

4438.
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Global collaboration : intercultural experiences and learning by
Material type: Text Text
Publication details: New York: Palgrave Macmillan 2012
Availability: Items available for loan: KEIC (1)Call number: 338.88948905 GLO.

4439.
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Communication studies by Sky Marsen by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 302.2 MAR.

4440.
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Essence of leadership : explorations from literature by S. Manikutty and S.P. Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan Publishers India Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 809 MAN.

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