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461.
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Consumer behaviour : advances and applications in marketing by Robert East by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 EAS.

462.
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Handbook of advertising art production by Richard M. Schlemmer with illustrations by Ross H. Schlemmer, Scott R. Schlemmer and the authorm by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1990
Availability: Items available for loan: KEIC (1)Call number: 686.2 SCH.

463.
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Kleppner's advertising procedure by J. Thomas Russell, W Ronald Lane by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall Unternational Editions 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

464.
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Macroeconomics in the global economy by Jeffery D. Sachs and Felipe B. Larrain by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1992
Availability: Items available for loan: KEIC (1)Call number: 339 SAC.

465.
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Marketing models by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIL.

466.
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The making of an advertising campaign by Jaye Sutter Niefeld by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (2)Call number: 659.113 NIE, ...

467.
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Mass communication, an introduction by John R. Bittner by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 302.23 BIT.

468.
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Media planning : strategy and imagination by William J. Donnelly by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1996
Availability: Items available for loan: KEIC (1)Call number: 659.111 DON.
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469.
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Modern electronic communication by Gary M. Miller by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 621.38 MIL.

470.
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The new competition by Philip Kotler, Liam Fahey and Somkid Jatusripitak by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 382.0952 KOT.

471.
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Sports marketing : a strategic perspective by Matthew D. Shank by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 796.0688 SHA.

472.
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Perspectives in consumer behaviour by
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KAS.

473.
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Consumer behaviour by John C. Mowen and Michael Minor by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MOW.

474.
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Advertising principles and practice by William Wells, John Burnett and Sandra Moriarty by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

475.
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Sales promotion management by John A. Quelch by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.82 QUE.

476.
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Advanced marketing strategy : phenomenon, analysis, and decisions by Glen L. Urban and Steven H. Star by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.802 URB.

477.
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Marketing research by Alvin C. Burns and Ronald F. Bush by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 BUR.

478.
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Visual imagination : an introduction to art by Bruce D. Kurtz by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 701.15 KUR.

479.
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Understanding movies by Louis Giannetti by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc.;Englewood Cliffs 1990
Availability: Items available for loan: KEIC (1)Call number: 791.43 GIA.
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480.
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Services marketing : a strategic approach by Karen P. Goncalves by
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.804 GON.

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