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4761.
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Advertising theory by
Material type: Text Text
Publication details: New York: Routledge, 2012
Availability: Items available for loan: KEIC (1)Call number: 659.101 ADV.

4762.
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Mediawriting : print, broadcast, and public relations by W. Richard Whitaker, Janet E. Ramsey and Ronald D. Smith by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2012
Availability: Items available for loan: KEIC (1)Call number: 808.066302 WHI.
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4763.
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eHealth applications : promising strategies for health behavior change by Series: Routledge communication series
Material type: Text Text
Publication details: New York: Routledge 2012
Availability: Items available for loan: KEIC (1)Call number: 610.285 EHA.

4764.
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Qualitative research methods for media studies by Bonnie S. Brennen by
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Language: English
Publication details: New York: Routeldge 2016
Availability: Items available for loan: KEIC (1)Call number: 302.23072 BRE.
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4765.
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Outsourcing the womb : race, class, and gestational surrogacy in a global market by France Winddance Twine by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2011
Availability: Items available for loan: KEIC (1)Call number: 306.8743 TWI.

4766.
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CRM : the foundation of contemporary marketing strategy by Roger J. Baran and Robert Galka by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2014
Availability: Items available for loan: KEIC (1)Call number: 658.802 BAR.

4767.
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Understanding video games : the essential introduction by Simon Egenfeldt-Nielsen, Jonas Heide Smith and Susana Pajares Tosca by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 794.8 EGE.

4768.
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The 4A's of marketing : creating value for customers, companies and society by Jagdish N. Sheth, Rajendra S. Sisodia by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2012
Availability: Items available for loan: KEIC (1)Call number: 658.8 SHE.

4769.
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The essentials of marketing research by Lawrence S. Silver, Robert Stevens, Bruce Wrenn and David Loudon
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 658.83 ESS. Not available: KEIC: Checked out (1).

4770.
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Introductory regression analysis : with computer application for business and economics by Allen Webster by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 519.536 WEB.

4771.
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Ecocinema theory and practice by
Material type: Text Text
Publication details: New York: Routledge 2013
Availability: Items available for loan: KEIC (1)Call number: 791.436553 ECO.

4772.
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The codes of advertising : fetishism and the political economy of meaning in the consumer society by Sut Jhally by
Material type: Text Text
Language: English
Publication details: New York: Routledge 1990
Availability: Items available for loan: KEIC (1)Call number: 659.1042 JHA.

4773.
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The spivak reader : Selected works of Gayatri Chakravorty spivak by
Material type: Text Text
Publication details: New York: Routledge, 1996
Availability: Items available for loan: KEIC (1)Call number: 306 SPI.

4774.
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Religion in India : an historical introduction by Fred Clothey by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2008
Availability: Items available for loan: KEIC (1)Call number: 200.954 CLO.

4775.
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The advertising and consumer culture reader by
Material type: Text Text
Publication details: New York: Routledge, 2009
Availability: Items available for loan: KEIC (1)Call number: 306.3 ADV.

4776.
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Visual communication research designs by Keith Kenney by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2009
Availability: Items available for loan: KEIC (1)Call number: 302.222 KEN.

4777.
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Doing news framing analysis : empirical and theoretical perspectives by Series: Communication series
Material type: Text Text
Publication details: New York: Routledge 2010
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOI.

4778.
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Media and middle class moms : images and realities of work and family by Lara Descartes and Conrad P. Kottak by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2009
Availability: Items available for loan: KEIC (1)Call number: 306.874308622 DES.

4779.
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Serious games : mechanisms and effects by
Material type: Text Text
Publication details: New York: Routledge, 2009
Availability: Items available for loan: KEIC (1)Call number: 793.01 SER.

4780.
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Quality : a critical introduction by John L. W. Beckford by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2011
Availability: Items available for loan: KEIC (1)Call number: 658.5 BEC.

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