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4861.
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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications by Gabriela Salinas by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 SAL.

4862.
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The branding of MTV : will internet kill the video star ? by Paul Temporal by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 TEM.

4863.
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The art of retail buying : an insider's guide to the best practices from the industry by Marie-Louise Jacobsen by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.72 JAC.

4864.
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Luxury brand management : a world of privilege by Michel Chevalier and Gerald Mazzalovo by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

4865.
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India's store wars : retail revolution and the battle for the next 500 million shoppers by Geoff Hiscock by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 381.10954 HIS.

4866.
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ROI of $ocial media : how to improve the return on your social marketing investment by Guy R. Powell, Steven W. Groves and Jerry Dimos by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.802 POW.

4867.
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4868.
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The executive's guide to enterprise social media strategy : how social networks are radically transforming your business by David B. Thomas and Mike Barlow by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 006.70684 THO.

4869.
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Built on values : creating an enviable culture that outperforms the competition by Ann Rhoades with Nancy Shepherdson by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.4063 RHO.

4870.
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The relationship edge : the key to strategic influence and selling success by Jerry Acuff and Wally Wood by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 650.13 ACU.

4871.
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Edison : a life of invention by Paul Israel by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1998
Availability: Items available for loan: KEIC (1)Call number: 621.3092 ISR.

4872.
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Design for communication : conceptual graphic design basics by Elizabeth Resnick by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 741.6 RES.

4873.
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Damn right : behind the scenes with Berkshire Hathway billionaire by Charlie Munger and Janet Lowe by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 332.6 MUN.

4874.
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Marketing theory : evolution and evaluation by Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1988
Availability: Not available: KEIC: Checked out (1).

4875.
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Multicultural manners : essential rules of etiquette for the 21st century by Norine Dresser by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 395 DRE.

4876.
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Managing business ethics : straight talk about how to do it right by Linda K. Trevino and Katherine A. Nelson by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons 2007
Availability: Items available for loan: KEIC (1)Call number: 174.4 TRE.

4877.
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Envisioning the survey interview of the future by Series: Wiley series in survey methodology
Material type: Text Text
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 303.48330723 ENV.

4878.
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Introduction to the principles of morals and legislation by Jeremy Bentham by
Material type: Text Text
Language: English
Publication details: New York: Dover Publications, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 340.112 BEN.

4879.
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In search of respect : selling crack in el barrio by Philippe Bourgois by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Cambridge University Press 2003
Availability: Items available for loan: KEIC (1)Call number: 363.450974717 BOU.

4880.
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The religious culture of India : power, love, and wisdom by Friedhelm Hardy by Series: Cambridge studies in religious traditions, 4
Material type: Text Text
Language: English
Publication details: New Delhi: Cambridge 2014
Availability: Items available for loan: KEIC (1)Call number: 294 HAR.

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