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501.	Image from Amazon.com	The next step in database marketing : consumer guided marketing by Dick Shaver by Shaver, Dick Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1996 Availability: Items available for loan: KEIC (2)Call number: 658.84 SHA, ... Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
502.	Image from Amazon.com	Coffee basics : a quick and easy guide / by Kevin Knox, Julie Sheldon Huffaker by Knox, Kevin Huffaker, Julie Sheldon Material type: Text Language: English Publication details: New York: John Wiley and Sons Inc. 1996 Availability: Items available for loan: KEIC (1)Call number: 641.3373 KNO. Place hold Save to lists Add to cart (remove)
503.	Image from Amazon.com	Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin by Ziccardi, Donald Moin, David Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.87 ZIC. Place hold Save to lists Add to cart (remove)
504.	Image from Amazon.com	Expositions and trade shows by Deborah Robbe by Robbe, Deborah Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 659.152068 ROB. Place hold Save to lists Add to cart (remove)
505.	Image from Amazon.com	Disruption : overturning conventions and shakingup the marketplace by Jeam-Marie Dru by Dru, Jean-Marie Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1996 Availability: Items available for loan: KEIC (3)Call number: 659.1 DRU, ... Place hold Save to lists Add to cart (remove)
506.	Image from Amazon.com	An autobiography by David Ogilvy by Ogilvy, David Edition: Rev. ed. Material type: Text Language: English Publication details: New York:: John Wiley and Sons, Ltd. 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1092 OGI. Not available: KEIC: Lost (1). Place hold Save to lists Add to cart (remove)
507.	Image from Amazon.com	The guru guide : the best ideas of the top management thinkers by Joseph H. Boyett and Jimmie T. Boyett by Boyett, Joseph H Boyett, Jimmie T Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (2)Call number: 658 BOY, ... Place hold Save to lists Add to cart (remove)
508.		Marketing on the internet : multimedia strategies for the World Wide Web by Jill H. Ellsworth by Ellsworth, Jill H Material type: Text Language: English Publication details: New York: John Wiley and Sons 1996 Availability: Items available for loan: KEIC (1)Call number: 658.84 ELL. Place hold Save to lists Add to cart (remove)
509.	Image from Amazon.com	Truth, lies, and advertising: the art of account planning by Jon Steel by Steel, Jon Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 659.111, STE. Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
510.	Image from Amazon.com	I'D like the world to buy a coke : the life and leadership of Roberto Goizueta by David Greising by Greising, David Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 338.766362092 GRE. Place hold Save to lists Add to cart (remove)
511.	Image from Amazon.com	And now a few laughs from our sponsor : the best of fifty years of radio commercial (with CD) by Larry Oakner by Oakner, Larry Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 659.1420973 OAK. Place hold Save to lists Add to cart (remove)
512.	Image from Amazon.com	Telephone survey methodology by Groves, Robert M. (ed.) Biemer, Paul P. (ed.) Lyberg, Lars E. (ed.) Massey, James T. (ed.) Nicholls, William L. (ed.) Waksberg, Joseph (ed.) Series: Wiley series in probability and mathematical statistics. Applied probability and statistics, 0271-6356 Material type: Text Publication details: New York: John Wiley and Sons. Inc., 2001 Availability: Items available for loan: KEIC (1)Call number: 001.433 TEL. Place hold Save to lists Add to cart (remove)
513.	Image from Amazon.com	Beyond Discyption : changing the rules in the marketplace by Jean-Marie Dru by Dru, Jean-Marie Material type: Text Language: English Publication details: New York: John Wiley and Dons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 659.1 DRU. Place hold Save to lists Add to cart (remove)
514.	Image from Amazon.com	Sixty trends in sixty minutes by Sam Hill by Hill, Sam Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 HIL. Place hold Save to lists Add to cart (remove)
515.	Image from Amazon.com	Eating the big fish : how challenger brands can compete against brand leaders by Adam Morgan by Morgan, Adam Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR. (1 votes) Place hold Save to lists Add to cart (remove)
516.	Image from Amazon.com	Supercharging supply chains : new ways to increase value through global operational excellence by Gene Tyndall, Christopher Gopal, Wolfgang Partsch and John Kamauff Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.5 SUP. Place hold Save to lists Add to cart (remove)
517.	Image from Amazon.com	Hey, whipple, squeeze this: a guide to creating great ads by Luke Sullivan by Sullivan, Luke Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (3)Call number: 659.132 SUL, ... (1 votes) Place hold Save to lists Add to cart (remove)
518.	Image from Amazon.com	Survival of the smartest : managing information for rapid action and world class performance by Hain Mendelson and Johannes Ziegler by Mendelson, Hain Ziegler, Johannes Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1999 Availability: Items available for loan: KEIC (1)Call number: 620.0068 MEN. Place hold Save to lists Add to cart (remove)
519.	Image from Amazon.com	Competitors : outwitting, outmaneuvering, and outperforming by Liam Fahey by Fahey, Liam Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc 1999 Availability: Items available for loan: KEIC (1)Call number: 658.47 FAH. Place hold Save to lists Add to cart (remove)
520.	Image from Amazon.com	Strategic market management by David A. Aaker by Aaker, David A Edition: 4th ed. Material type: Text Language: English Publication details: New York: John Whiley and Sons, Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 AAK. Place hold Save to lists Add to cart (remove)