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521.
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The new world of advertising by
Material type: Text Text
Publication details: Illinois: Crain Books, 1975
Availability: Items available for loan: KEIC (1)Call number: 659.1 NEW.

522.
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Creating effective TV commercials by Huntley Baldwin by
Material type: Text Text
Language: English
Publication details: Chicago: Crain Books 1982
Availability: Items available for loan: KEIC (1)Call number: 659.143 BAL.

523.
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Advertising realities by Wes Perrin by
Material type: Text Text
Language: English
Publication details: California: Mayfield Publishing Co. 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1125068 PER.

524.
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The advertising advantage by Harvard Business Review
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV.
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525.
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Product management in India by Ramanuj Majumdar by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (3)Call number: 658.835 MAJ, ...

526.
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Advertising management by David A. Aaker, Rajeev Batra and John G. Myers by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall India Private Limited 1992
Availability: Items available for loan: KEIC (11)Call number: 659.1 AAK, ... Not available: KEIC: Withdrawn (1).

527.
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The trouble with advertising by John O'Toole by
Material type: Text Text
Language: English
Publication details: New York: Chelsea House 1982
Availability: Items available for loan: KEIC (3)Call number: 659.1 OTO, ...

528.
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Advertising research : the Internet, consumer behavior, and strategy by
Material type: Text Text
Publication details: Chicago: American Marketing Association, 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1072 ADV.

529.
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Creativity 28 : the best advertising and design from 36 states and 36 countries around the world by
Material type: Text Text
Publication details: Stamford: Art Direction Book Co. Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 CRE.

530.
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The marketing revolution: a radical manifesto for dominating the market place by Kevin J. Clancy, Robert S. Shulman by
Material type: Text Text
Language: English
Publication details: New York:: Harper Collins Publishers Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 CLA. Not available: KEIC: Lost (1).

531.
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Up the loyalty ladder : turning sometime customers into full time advocates of your business by Murray Raphel and Neil Raphel by
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers 1995
Availability: Items available for loan: KEIC (1)Call number: 658.812 RAP.

532.
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The advertising handbook: make a big impact with a small business budget by Dell Dennison and Linda Tobey by
Material type: Text Text
Language: English
Publication details: North Vancouver: Self-Counsel Press 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 DEN.

533.
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The complete guide to advertising by
Material type: Text Text
Publication details: New Jersey: Chartwell Books Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 659.1 DOU.

534.
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Emotions in advertising : theoretical and practical explorations by
Material type: Text Text
Publication details: Westport: Quorum Books 1990
Availability: Items available for loan: KEIC (1)Call number: 659.1019 EMO.

535.
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The sign user's guide : a marketing aid by Karen E. Claus and R. James Claus by
Material type: Text Text
Language: English
Publication details: Ohio: ST Publications 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1342 CLA.

536.
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When advertising tried harder: the sixties; the golden age of American advertising by Larry Dorbow by
Material type: Text Text
Language: English
Publication details: New York: Friendly Press Inc. 1984
Availability: Items available for loan: KEIC (2)Call number: 659.10973 DOB, ...

537.
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The Black Book 1997 by The Black Book
Edition: 27th ed.
Material type: Text Text
Language: English
Publication details: New York: Black Book 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1323 BLA.

538.
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Advertising resource handbook by Keith Adler by
Material type: Text Text
Language: English
Publication details: Michigan: Advertising Resources Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 KEI.

539.
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The one show : advertising's best print, radio, tv
Material type: Text Text
Language: English
Publication details: New York: One Club Pubishing 2004
Availability: Items available for loan: KEIC (1)Call number: 659.13 ONE.

540.
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One show interactive : advertising's best interactive and new media by
Material type: Text Text
Publication details: New York: One Club Publishing, 2004
Availability: Items available for loan: KEIC (1)Call number: 659.13 ONE.

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