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581.
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Brand management : text and cases by U. C. Mathur by
Material type: Text Text
Language: English
Publication details: New Delhi: Mccmillan India Ltd. 2007
Availability: Items available for loan: KEIC (3)Call number: 658.827 MAT, ...

582.
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Brands and gaming : the computer gaming phenomenon and its impact on brands and businesses by David Nichols, Tom Farrand, Tom Rowley and Matt Avery by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 794.80688 NIC.

583.
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Success secrets of the online marketing superstars by Mitch Meyerson by
Material type: Text Text
Language: English
Publication details: Chicago: Kaplan Publishing 2005
Availability: Items available for loan: KEIC (1)Call number: 658.872 MEY.

584.
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Kidnapped : how irresponsible marketers are stealing the minds of your children by Daniel S. Acuff and Robert H. Reiher by
Material type: Text Text
Language: English
Publication details: Chicago: Dearborn Trade Publishing 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1083 ACU.

585.
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Tribal knowledge : business wisdom brewed from the grounds of starbucks corporate culture by John Moore by
Material type: Text Text
Language: English
Publication details: Chicago: Kaplan Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOO.

586.
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Ted levitt on marketing by Theodore Levit by Series: A Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: : Hardvard Business Review Book 2006
Availability: Items available for loan: KEIC (3)Call number: 658.8 LEV, ...

587.
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Mythmaking on Madison Avenue : how advertisers apply the power of myth and symbolism to create leadership brands by Sal Randazzo by
Material type: Text Text
Language: English
Publication details: Chicago: Probus Publishing Co. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 RAN.

588.
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The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects by Dan S Kennedy by
Material type: Text Text
Language: English
Publication details: Holbrook: Bob Adams Inc 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 KEN.

589.
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Merchandise buying and management by John Donnellan by
Material type: Text Text
Language: English
Publication details: New York: Fairchild publications 1996
Availability: Items available for loan: KEIC (1)Call number: 381.10687 DON.

590.
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The best medical advertising and graphics by
Material type: Text Text
Publication details: Massachusetts: Rockport Publishers Inc., 1992
Availability: Items available for loan: KEIC (1)Call number: 659.19610 BES.

591.
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Marketing by design : design-driven merchandising by DK Holland and Sherwin Harris by
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publishers Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1323 HOL.

592.
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Great sporting graphics
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publication 1995
Availability: Items available for loan: KEIC (1)Call number: 659.132 GRE.

593.
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Great t-shirt graphics 2
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publication 1995
Availability: Items available for loan: KEIC (1)Call number: 659.132 GRE.

594.
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Great rejects : design that proves second choice isn't second best
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publication 1996
Availability: Items available for loan: KEIC (1)Call number: 659.13 GRE.

595.
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Postcard graphics : the best advertising and promotion design
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publication 1997
Availability: Items available for loan: KEIC (1)Call number: 659.132 POS.

596.
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Retail and restaurant
Material type: Text Text
Language: English
Publication details: Rockport: Rockport Pub. Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1314 RET.

597.
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Photography : creating effective graphic design with photography by Cheryl Cullen by
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publishers, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 770 CUL.

598.
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Direct response graphics : the best print and electronic direct mail marketings by Cheryl Dangel Cullen by
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publishers, Inc.c33 Commercial Street 2000
Availability: Items available for loan: KEIC (1)Call number: 659.13 CUL.

599.
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Design secrets : advertising by Lisa Hickey by
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publishers, Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1 HIC, ...

600.
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Catalog design : the art of creating desire by Dianna Edwards by
Material type: Text Text
Language: English
Publication details: Massachusetts: Rocport Publishers, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 659.133 EDW.

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