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61.
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Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game by Indrajit Sinha and Thomas Foscht by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.80019 SIN.

62.
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Doing feminist research in political and social science by Brooke Ackerly and Jacqui True by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 300.72 ACK.

63.
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Management communication : communicative ethics and action by Thomas Klikauer by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 658.45 KLI.

64.
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Luxury fashion branding : trends, tactics, techniques by Uche Okonkwo by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 OKO.

65.
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Thinking and acting as a great programme manager by Sergio Pellegrinelli by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 658.404 PEL.

66.
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Corporate entrepreneurship : building the entrepreneurial organization by Paul Burns by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 658.421 BUR.

67.
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Public relations for Asia by Trevor Morris and Simon Goldsworthy by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (2)Call number: 659.2095 MOR, ...

68.
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Enduring success : what top companies do differently by Frank Bailom, Kurt Matzler and Dieter Tschemernjak by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.409 BAI.

69.
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Global networks : the Vodafone-Ericsson journey to globalization and the inception of a requisite organization by Christopher J. Ibbott by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 384.533 IBB.

70.
Consuming behaviour by John Desmond by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8342 DES.

71.
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Luxury online : styles, systems, strategies by Uche Okonkwo by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.872 OKO.

72.
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The new golden age : the coming revolution against political corruption and economic chaos by Raveendra N Batra by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 330.0511 BAT.

73.
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Performance measurement of new product development teams : a case of the high-tech sector by Magdy G. Abdel-Kader and Erin Yu-Ching Lin by
Material type: Text Text
Language: English
Publication details: London: Palgrave Macmillan Publisher 2009
Availability: Items available for loan: KEIC (1)Call number: 658.575 ABD.

74.
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Gendering the knowledge economy : comparative perspectives by
Material type: Text Text
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (1)Call number: 338.926082 GEN.

75.
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Politics, policy and the discourses of heritage in Britain by Emma Waterton by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 363.690941 WAT.

76.
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Next now : trends for the future by Marian Salzman and Ira Matathia by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2007
Availability: Items available for loan: KEIC (2)Call number: 303.490905 SAL, ...

77.
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Morals and markets : an evolutionary account of the modern world by Daniel Friedman by
Material type: Text Text
Language: English
Publication details: New York: Palgrave macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 174.4 FRI.

78.
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Brand digital : simple ways top brands succeed in the digital world by Allen P. Adamson by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 ADA.

79.
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Cinema anime : critical engagements with Japanese animation by
Material type: Text Text
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 791.43340952 CIN.

80.
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The global brand : how to create and develop lasting brand value in the world market by Nigel Hollis by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (2)Call number: 658.827 HOL, ...

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