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61.
Reinventing strategy : using strategic learning to create and sustain breakthrough performance by Willie Pientersen by
  • Pientersen, Willie Pientersen
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 PIE.

62.
Business process mapping : improving customer satisfaction by J. Mike Jacka and Paulette J. Keller by
  • Jacka, J. Mike
  • Keller, Paulette J
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 JAC.

63.
Complete guide to internet publicity : creating and launching successful online campaigns by Steve O'keefe by
  • O'keefe, Steve
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.02854678 OKE.

64.
Developing business strategies by David A. Aaker by
  • Aaker, David A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658 AAK.

65.
Soros on soros : staying ahead of the curve by George Soros by
  • Soros, George
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1995
Availability: Items available for loan: KEIC (1)Call number: 332.6092 SOR.

66.
All consumers are not created equal : the differential marketing strategy for brand loyalty and profits by Garth Hallberg foreword David Ogilvy by
  • Hallberg, Garth
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 658.84 HAL, ...

67.
Event sponsorship by Bruce E. Skinner and Vladimir Rukavina by
  • Skinner, Bruce E
  • Rukavina, Vladimir
Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.285 SKI.

68.
Idea wise : how to transform your ideas into tomorrow's innovations by Steve Rivkin and Fraser Seitel by
  • Rivkin, Steve
  • Seitel, Fraser
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc., 2002
Availability: Items available for loan: KEIC (1)Call number: 658.575 RIV.

69.
The next step in database marketing : consumer guided marketing by Dick Shaver by
  • Shaver, Dick
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1996
Availability: Items available for loan: KEIC (2)Call number: 658.84 SHA, ...

70.
Coffee basics : a quick and easy guide / by Kevin Knox, Julie Sheldon Huffaker by
  • Knox, Kevin
  • Huffaker, Julie Sheldon
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 641.3373 KNO.

71.
Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin by
  • Ziccardi, Donald
  • Moin, David
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.87 ZIC.

72.
Expositions and trade shows by Deborah Robbe by
  • Robbe, Deborah
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 659.152068 ROB.

73.
Disruption : overturning conventions and shakingup the marketplace by Jeam-Marie Dru by
  • Dru, Jean-Marie
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1996
Availability: Items available for loan: KEIC (3)Call number: 659.1 DRU, ...

74.
An autobiography by David Ogilvy by
  • Ogilvy, David
Edition: Rev. ed.
Material type: Text Text
Language: English
Publication details: New York:: John Wiley and Sons, Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1092 OGI. Not available: KEIC: Lost (1).

75.
The guru guide : the best ideas of the top management thinkers by Joseph H. Boyett and Jimmie T. Boyett by
  • Boyett, Joseph H
  • Boyett, Jimmie T
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (2)Call number: 658 BOY, ...

76.
Marketing on the internet : multimedia strategies for the World Wide Web by Jill H. Ellsworth by
  • Ellsworth, Jill H
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1996
Availability: Items available for loan: KEIC (1)Call number: 658.84 ELL.

77.
Truth, lies, and advertising: the art of account planning by Jon Steel by
  • Steel, Jon
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.111, STE. Not available: KEIC: Checked out (1).

78.
I'D like the world to buy a coke : the life and leadership of Roberto Goizueta by David Greising by
  • Greising, David
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 338.766362092 GRE.

79.
And now a few laughs from our sponsor : the best of fifty years of radio commercial (with CD) by Larry Oakner by
  • Oakner, Larry
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1420973 OAK.

80.
Kellogg on integrated marketing by
  • Lacobucci, Dawn (ed.)
  • Calder, Bobby (ed.)
Material type: Text Text
Publication details: New Jersy: John Wiley and Sons Inc., 2003
Availability: Items available for loan: KEIC (3)Call number: 338.0492 KEL, ... Not available: KEIC: Lost (1).

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