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61.
Relationship marketing in professional services : a study of agency client dynamics in the advertising sector by Aino Hlinen by
  • Hlinen, Aino
Material type: Text Text
Language: English
Publication details: London: Routlege 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1125 HAL.

62.
Quantitative data analysis with SPSS for windows : a guide for social scientists by Alan Bryman and Duncan Cramer by
  • Bryman, Alan
  • Cramer, Duncan
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 300.2855369 BRY.

63.
Environmentalism and the mass media : the North-South divide by Graham Chapman [et al...]
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (2)Call number: 333.7 ENV, ...

64.
The newspaper handbook by Richard Keeble by
  • Keeble, Richard
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 070.4 KEE.

65.
Consumer research : postcards from the edge by
  • Brown, Stephen (ed.)
  • Turley, Darach (ed.)
Material type: Text Text
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 658.834 CON.

66.
McNally's puzzle by Lawrence Sanders by
  • Sanders, Lawrence
Material type: Text Text
Language: English
Publication details: New York: Berkley Book 1997
Availability: Items available for loan: KEIC (1)Call number: 813.54 SAN.

67.
Toward a rational society : student protest, science, and politics by Jurgen Habermas; translated by Jeremy J. Shapiro. by
  • Habermas, Jurgen
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 1997
Availability: Items available for loan: KEIC (1)Call number: 378.008 HAB.

68.
Selling the invisible : a field guide to modern marketing by Harry Beckwith by
  • Beckwith, Harry
Material type: Text Text
Language: English
Publication details: New York: Warner Books, Inc. 1997
Availability: Items available for loan: KEIC (2)Call number: 658.8 BEC, ...

69.
Brain longevity : the breakthrough medical program that improves your mind and memory by Dharma Singh Khalsa and Cameron Stauth by
  • Khalsa, Dharma Singh
Material type: Text Text
Language: English
Publication details: New York: Wellness Central 1997
Availability: Items available for loan: KEIC (1)Call number: 612.8 KHA.

70.
Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin by
  • Ziccardi, Donald
  • Moin, David
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.87 ZIC.

71.
An autobiography by David Ogilvy by
  • Ogilvy, David
Edition: Rev. ed.
Material type: Text Text
Language: English
Publication details: New York:: John Wiley and Sons, Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1092 OGI. Not available: KEIC: Lost (1).

72.
China : the consumer revolution by CongHua Li, Deloitte and Touche Consulting Group by
  • Li, CongHua
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 381.30951 LIC.

73.
Dynamics in document design by Karen A. Schriver by
  • Schriver, Karen A
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 808.066 SCH.

74.
Presenting service : the ultimate guide for the foodservice professional by Lendal H Kotschevar, Valentino Luciani and Educational Foundation (National Restaurant Association) by
  • Kotschevar, Lendal H
  • Luciani, Valentino
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 1997
Availability: Items available for loan: KEIC (1)Call number: 642.6 KOT.

75.
Wharton on dynamic competitive strategy by
  • Day, George S. (ed.)
  • Reibstein, David J. (ed.)
  • Gunther, Robert (ed.)
Material type: Text Text
Publication details: New York: Wiley, 1997
Availability: Items available for loan: KEIC (1)Call number: 658.4012 WHA.

76.
Advances in economic psychology by
  • Antonides, Gerrit (ed.)
  • Maital,Shlomo (ed.)
  • Van Raaij, W.Fred (ed.)
Material type: Text Text
Publication details: New York: John Wiley and Sons 1997
Availability: Items available for loan: KEIC (1)Call number: 330.019 ADV.

77.
The social life of things : commodities in cultural perspective by
  • Appadurai, Arjun (ed.)
Material type: Text Text
Publication details: Cambridge: University of Cambridge 1997
Availability: Items available for loan: KEIC (1)Call number: 306.3 SOC.

78.
English vocabulary in use : pre intermediate and intermediate by Stuart Redman by
  • Redman, Stuart
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 1997
Availability: Items available for loan: KEIC (1)Call number: 428.1 RED.

79.
Mass Media research an introduction by Roger D. Wimmer and Joseph R. Dominick by
  • Wimmer, Roger D
  • Dominick, Joseph R
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Califonia: Wadsworth Publication Company 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

80.
Research methods by Donald H. McBurney by
  • McBurney, Donald H
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: PAcific Grove: Brooks/Cole Publishing Company 1997
Availability: Items available for loan: KEIC (1)Call number: 150.72 MCB.

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