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61.
Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results by Jeremy Wright by
  • Wright, Jeremy
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.872 WRI.

62.
The dynamics of mass communication : media in the digital age by Joseph R. Dominick by
  • Dominick, Joseph R
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM.

63.
Training instruments for human resource development by Udai Pareek by
  • Pareek, Udai
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.312404 PAR.

64.
Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by
  • Norman, Hart A
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 659 HAR.

65.
Strategic marketing : a European approach by Jean-Jacques Lambin by
  • Lambin, Jean-Jacques
Series: Marketing for professionals series
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8094 LAM.

66.
Forensic marketing : the professional's guide to optimising results from marketing communication by Gavin Barrett by
  • Barrett, Gavin
Material type: Text Text
Language: English
Publication details: Maidenhead: Mcgraw-Hill Book Co. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAR.

67.
Cross-cultural team building : guidelines for more effective communication and negotiation by
  • Berger, Mel (ed.)
Series: McGraw-Hill training series
Material type: Text Text
Publication details: Berkshire: McGraw-Hill Companies 1996
Availability: Items available for loan: KEIC (1)Call number: 658.402 BER.

68.
Chaos marketing : how to win in a turbulent world by Torsten H. Nilson by
  • Nilson, Torsten H
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Co. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 NIL.

69.
Problems in Marketing by
  • Corey, E. Raymond
  • Lovelock, Christopher H
  • Ward, Scott
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Company, 1985
Availability: Items available for loan: KEIC (1)Call number: 658.8 COR.

70.
Janner on presentation : an essential guide to the theory, tricks and techniques of business presentation by Greville Janner by
  • Janner, Greville
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Business Book Ltd. an imprint of Century Hutchinson Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.45 JAN.

71.
The psychology of media and politics by George Comstock, Erica Scharrer by
  • Comstock, George
  • Scharrer, Erica
Material type: Text Text
Language: English
Publication details: Burlington: Elsevier Academic Press 2005
Availability: Items available for loan: KEIC (1)Call number: 320.014 COM.

72.
Marketing communication : contexts, contents and strategies by Chris Fill by
  • Fill, Chris
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hertfordshire: Prentice Hall Europe 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 FIL.

73.
Marketing across cultures by Jean-Claude Usunier by
  • Usunier, Jean-Claude
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1999
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

74.
Marketing research : an applied orientation by Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall International 1999
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.

75.
Intercultural business communication by Lillian H. Chaney and Jeanette S. Martin by
  • Chaney, Lillian H
  • Martin, Jeanette S
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 395.52 CHA.

76.
Effective public relations by Scott M. Cutlip, Allen H. Center and Glen M. Broom by
  • Cutlip, Scott M
  • Broom, Glen M
  • Center, Allen H
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 CUT.

77.
Advertising : principles and practice by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

78.
Consumer behaviour : buying, having and being by Michael R. Solomon by
  • Solomon, Michael R
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: NJ: Prentice Hall Press 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SOL.

79.
Merchandising math : a managerial approach (with CD) by Doris H. Kincade, Fay Y. Gibson and Ginger A. Woodard by
  • Kincade, Doris H
  • Gibson, Fay Y
  • Woodard, Ginger A
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Educationa, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 KIN.

80.
Clueless in marketing communications by May Lwin and Jim Aitchison by
  • Lwin, May
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 LWI.

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