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61.
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Marketing in the music industry by Charles W. Hall and Frederick J. Taylor by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Needham Heights, MA: Simon and Schuster Custom Publication 1998
Availability: Items available for loan: KEIC (1)Call number: 658.809780 HAL.

62.
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Retail merchandising : consumer goods and services by Harland E. Samson and Wayne G. Little by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati: South-Western Publishing Co. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.87 SAM.

63.
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Effective selling by Charles A. Kirkpatrick and Frederick A. Russ by
Material type: Text Text
Language: English
Publication details: Ohio: South Western Publishing Co. 1981
Availability: Items available for loan: KEIC (1)Call number: 658.85 KIR.

64.
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What they don't teach you at Harvard Business school by Mark H. McCormack by
Material type: Text Text
Language: English
Publication details: New York: Bantam Books Inc. 1986
Availability: Items available for loan: KEIC (2)Call number: 650.02 MCC, ...

65.
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What they still don't teach you at Harvard Business school by Mark H. McCormack by
Material type: Text Text
Language: English
Publication details: New York: Bantam Books Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 650.07 MCC.

66.
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Outbound telephone selling : a management manual by Patricia M. Cochrane by
Material type: Text Text
Language: English
Publication details: England: Gower Publishing Limited 1999
Availability: Items available for loan: KEIC (1)Call number: 658.84 COC.

67.
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Principles of marketing by Thomas C. Kinnear and Kenneth L. Bernhardt by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : Scott, Foresman and Company 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 KIN.

68.
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Essentials of retailing by Dale M. Lewison by
Material type: Text Text
Language: English
Publication details: Ohio: Merrill Publishing Co. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEW.

69.
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Virtual selling : going beyond the automated sales force to achieve total sales quality by Thomas M. Siebel, Michael S. Malone by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8100285 SIE.

70.
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Sales magic : revolutionary new techniques that will double your sales volume in 21 days by Kerry L. Johnson by
Material type: Text Text
Language: English
Publication details: New York: Quill William Morrow 1994
Availability: Items available for loan: KEIC (1)Call number: 658.82 JOH.

71.
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Television in India : changes and challenges by Gopal Saksena by
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23 SAK.

72.
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Marketing communication : an integrated approach by P. R. Smith by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI.

73.
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The leadership skills handbook : 50 key skills from 1000 real leaders by Jo Owen by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 OWE.

74.
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How to market books : the essential guide to maximizing profit and exploiting all channels to market by Alison Baverstock by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2008
Availability: Items available for loan: KEIC (1)Call number: 002.0688 BAV.

75.
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Key customers : how to manage them profitably by Malcolm McDonald, Beth Rogers and Diana Woodburn by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8105 MCD.

76.
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Principles of retailing by John Fernie, Suzanne Fernie and Christopher Moore by
Material type: Text Text
Language: English
Publication details: Oxford: Butterfworth-Heineman 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 FER.

77.
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Your business handbook : your guide to starting and running a business by Alan and Deborah Fowler by
Material type: Text Text
Language: English
Publication details: London: Warner Books 1993
Availability: Items available for loan: KEIC (1)Call number: 658.02 ALA.

78.
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Social meanings of news : a text-reader by Dan Berkowitz by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23 SOC.

79.
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Ongoing crisis communication : planning, managing, and responding by W. Timothy Coombs by Series: Sage series in public relations; v.2
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.4056 COO.

80.
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Let them eat cake marketing luxury to the masses as well as the classes by Pamela N. Danziger by
Material type: Text Text
Language: English
Publication details: Chicago: Dearborn Trade Publishing 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8343 DAN.

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