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61.
Globalisation, ICT and developing nations : challenges in the information age by Sumit Roy by
  • Roy, Sumit
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications Indian Pvt. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 303.4833091724 ROY.

62.
Media, audience, and social structure by Sandra J. Ball-Rokeach and Muriel G. Cantor
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt Ltd. 1986
Availability: Items available for loan: KEIC (1)Call number: 302.2 MED.

63.
Organizational communication: connectedness in action by Cynthia Stohl by
  • Stohl, Cynthia
Series: Interpersonal commtexts 5
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.45 STO.

64.
Communication yearbook-15 by
  • Deetz, Stanley A. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1992
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

65.
Secrecy and fieldwork by Richard G. Mitchell, Jr. by
  • Mitchell, Richard G
Series: Qualitative research methods series : 29
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 300.723 MIT.

66.
Global marketing and advertising : understanding cultural paradoxes by Marieke de Mooij by
  • Mooij, de Marieke
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1989
Availability: Items available for loan: KEIC (2)Call number: 658.802 MOO, ...

67.
The low-income consumer : adjusting the balance of exchange by Linda F. Alwitt and Thomas D. Donley by
  • Alwitt, Linda F
  • Donley, Thomas D
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8348 ALW.

68.
Information technology and society by
  • Heap, Nick (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 303.483 INF.

69.
Reshaping communication by Paschal Preston by
  • Preston, Paschal
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2001
Availability: Items available for loan: KEIC (1)Call number: 302.2 PRE.
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70.
Competitive strategy for media firms : strategic and brand management in changing media markets by Sylvia M. Chan Olmstead by
  • Olmstead, Sylvia M. Chan
Material type: Text Text
Language: English
Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 384.54 OLM.

71.
Mass communications and American empire by Herbert I. Schiller by
  • Schiller, Herbert I
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Colorado: Westview Press, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 302.2 SCH.

72.
TechnoBrands : how to create and use "Brand Identity" to market, advertise and sell technology products by Chuck Pettis by
  • Pettis, Chuck
Material type: Text Text
Language: English
Publication details: New York: AMACOM 1995
Availability: Items available for loan: KEIC (2)Call number: 658.827 PET, ...

73.
On the art of writing copy by Herschell Gordon Lewis by
  • Lewis, Herschell Gordon
Material type: Text Text
Language: English
Publication details: New York: American Management Association 2000
Availability: Items available for loan: KEIC (1)Call number: 659.132 LEW.

74.
Commonsense time management by Roy Alexander by
  • Alexander, Roy
Series: WorkSmart series
Material type: Text Text
Language: English
Publication details: New York: American Management Association 1992
Availability: Items available for loan: KEIC (1)Call number: 658.4093 ALE.

75.
How to turn customer service into customer sales by Bernard Katz by
  • Katz, Bernard
Material type: Text Text
Language: English
Publication details: Illinois: NTC Pub. Group 1990
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KAT.

76.
Advertising and marketing checklists by Ron Kaatz by
  • Kaatz, Ron
Material type: Text Text
Language: English
Publication details: Illinois: NTC Publishing Group 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 KAA.

77.
Advertising media planning by Jack Z. Sissors and Lincoln Bumba by
  • Sissors, Jack Z
  • Bumba, Lincoln
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (2)Call number: 659.111 SIS, ...

78.
Marketing encyclopaedia : issues and trends shaping the future editedby Jeffrey Heilrunn
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.003 MAR.

79.
The AMA handbook for managing business to business marketing communications by J. Nicholas De Bonis and Roger S. Peterson by
  • De Bonis, J. Nicholas
  • Peterson, Roger S
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8 DEB.

80.
Business communication today by David A. Thomas and Maridell Fryar by
  • Thomas, David A
  • Fryar, Maridell
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1988
Availability: Items available for loan: KEIC (1)Call number: 651.7 THO.

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