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621.
The product manager's handbook (with CD) by Linda Gorchels by
  • Gorchels, Linda
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: The Mcgraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 GOR.

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622.
Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder by
  • Sponder, Marshall
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Education 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 SPO.

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623.
Handbook of hospitality marketing management by
  • Oh, Haemoon (ed.)
  • Pizam, Abraham (ed.)
Material type: Text Text
Publication details: Burlington: Elsevier 2008
Availability: Items available for loan: KEIC (1)Call number: 647.950688 HAN.

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624.
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The Cambridge handbook of the learning sciences by
  • Sawyer, R. Keith (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: New york: Cambridge University Press, 2014
Availability: Items available for loan: KEIC (1)Call number: 370.1523 CAM.

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625.
Research methods in human-computer interaction by Jonathan Lazar, Jinjuan Heidi Feng and Harry Hochheiser by
  • Lazar, Jonathan
  • Feng, Jinjuan Heidi
  • Hochheiser, Harry
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cambridge: Morgan Kaufmann is an imprint of Elsevier 2017
Availability: Not available: KEIC: Checked out (1).

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626.
Entertainment marketing and communication : selling branded performance, people, and places by Shay Sayre by
  • Sayre, Shay
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education 2008
Availability: Items available for loan: KEIC (1)Call number: 790.2 SAY .

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627.
Advertising, principles and practices by Sandra Moriarty, Nancy Mitchell and William Wells by
  • Moriarty, Sandra
  • Mitchell, Nancy
  • Wells, William
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR.

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628.
Marketing research : an applied orientation by Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New York: Pearson Education 2019
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.

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629.
Quote me if you can : daily thoughts for happiness at work by N S Rajan by
  • Rajan N. S
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books 2015
Availability: Items available for loan: KEIC (1)Call number: 158.7 RAJ.

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630.
Research methods in social relations by Rick H. Hoyle, Monica J. Harris and Charles M. Judd by
  • Hoyle, Rick H
  • Harris, Monica J
  • Judd, Charles M
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Belmont Drive, Calif.: Wadsworth Publishing Co Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 300.72 HOY.

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631.
The ideas industry : how pessimists, partisans, and plutocrats are transforming the marketplace of ideas by Daniel W. Drezner by
  • Drezner, Daniel W
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2017
Availability: Items available for loan: KEIC (1)Call number: 001.1 DRE.

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632.
Feminist methods in social research by Shulamit Reinharz with the assistance of Lynn Davidman by
  • Reinharz, Shulamit
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 1992
Availability: Items available for loan: KEIC (1)Call number: 301.072 REI.

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633.
The sources of innovation by Eric von Hippel by
  • Hippel, Eric von
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 1995
Availability: Items available for loan: KEIC (1)Call number: 338.06 HIP.

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634.
Systematic reviews and meta-analysis by Julia H. Littell, Jacqueline Corcoran and Vijayan Pillai by
  • Littell, Julia H
  • Corcoran, Jacqueline
  • Pillai, Vijayan
Series: Pocket guides to social work research methods
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2008
Availability: Items available for loan: KEIC (1)Call number: 001.42 LIT.

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635.
Secondary data analysis by Thomas P. Vartanian by
  • Vartanian, Thomas P
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 361.0072 VAR.

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636.
Qualitative methods for practice research by Jeffrey Longhofer, Jerry Floersch and Janet Hoy by
  • Longhofer, Jeffrey
  • Floersch, Jerry
  • Hoy, Janet
Series: Pocket Guides to Social Work Research Methods
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 001.42 LON.

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637.
Quantitative research methods for communication : a hands-on approach (with CD) by Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond and James C. McCroskey
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2009
Availability: Not available: KEIC: Checked out (1).

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638.
Consumer behaviour by Rajneesh Krishna by
  • Krishna, Rajneesh
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2014
Availability: Items available for loan: KEIC (21)Call number: 658.8342 KRI, ... Not available: KEIC: Checked out (2).

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639.
The telecom revolution in india : technology, regulation, and policy by Varadharajan Sridhar by
  • Sridhar, Varadharajan
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2012
Availability: Items available for loan: KEIC (1)Call number: 384.0954 SRI.

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640.
Human resource management by Uday Kumar Haldar and Juthika Sarkar by
  • Haldar, Uday Kumar
  • Sarkar, Juthika
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.312404 HAL.

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