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661.
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Virtual selling : going beyond the automated sales force to achieve total sales quality by Thomas M. Siebel, Michael S. Malone by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8100285 SIE.

662.
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Marketing aesthetics : the strategic management of brands, identity and image by Bernd Schmitt and Alex Simonson foreword by Tom Peters by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (3)Call number: 658.827 SCH, ...

663.
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The Motley Fool investment guide : how the fool beats Wall Street's wise men and how you can too by David Gardner and Tom Gardner by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster, 1997
Availability: Items available for loan: KEIC (1)Call number: 332.6 GAR.

664.
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The future and its enemies : the growing conflict over creativity, enterprise, and progress by Virginia Postrel by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1998
Availability: Items available for loan: KEIC (1)Call number: 303.49 POS.

665.
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The commanding heights : the battle between government and the marketplace that is remaking the modern world by Daniel Yergin, Joseph Stanislaw by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1998
Availability: Items available for loan: KEIC (1)Call number: 338.9 YER.

666.
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Murdoch : the making of a media empire by William Shawcross by
Material type: Text Text
Language: English
Publication details: New York: Rockefeller Center 1992
Availability: Items available for loan: KEIC (1)Call number: 070.092 SHA.

667.
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Marketing strategy : customers and competition by Steven P. Schnaars by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 SCH.

668.
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669.
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Power pricing : how managing price transforms the bottom line by Robert J. Dolan and Hermann Simon by
Material type: Text Text
Language: English
Publication details: New York: The Free Press a division of simon and Schuster Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.816 DOL.

670.
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What kids buy and why by Dan S. Acuff, with Robert H. Reiher by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (2)Call number: 658.834083 ACU, ...

671.
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Best practices : building your business with Arthur Andersen's global best practices by Robert Hiebeler, Thomas B. Kelly, and Charles Ketteman by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster;Rockfeller Center, 1230 Avenue of the Americas 1998
Availability: Items available for loan: KEIC (2)Call number: 658.812 HIE, ...

672.
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The marketing of nations: a strategic approach to building national wealth by Philip Kotler, Somkid Jatusripitak and Suvit Maesincee by
Material type: Text Text
Language: English
Publication details: New York: Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 338.9 KOT.

673.
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The laws of choice: predicting customer behavior by Eric Marder by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAR.

674.
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Conflicting accounts : the creation and crash of the Saatchi and Saatchi advertising empire by Kevin Goldman by
Material type: Text Text
Language: English
Publication details: New York: Touchstone 1998
Availability: Items available for loan: KEIC (2)Call number: 659.1092 GOL, ...

675.
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Engines of tomorrow : how the world's best companies are using their research labs to win the future by Robert Buderi by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 2000
Availability: Items available for loan: KEIC (1)Call number: 607.2 BUD.

676.
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Brand leadership by David A. Aaker and Erich Joachimsthaler by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2000
Availability: Items available for loan: KEIC (3)Call number: 658.827 AAK, ...

677.
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The customer marketing method : how to implement and profit from customer relationship mangement by Jay Curry and Adam Curry by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 CUR.

678.
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Total integrated marketing : breaking the bounds of the function by James Mac Hulbert, Noel Capon, Nigel F. Piercy by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 HUL.

679.
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Why we buy : the science of shopping by Paco Underhill by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1999
Availability: Items available for loan: KEIC (5)Call number: 658.834 UND, ...

680.
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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands by Bernd Schmitt by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 SCH.

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