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761.
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How to produce successful advertising by A D Farbey by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 FAR.

762.
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The sunday times e-business start up : the complete guide to launching your internet and digital enterprise by Philip Treleaven by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Private Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658 TRE.

763.
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Branding : a practical guide to planning your strategy Geoffrey Randall by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Privet Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 RAN.

764.
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The handbook of international market research techniques by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: Kogan Page India Private Ltd., 2003
Availability: Items available for loan: KEIC (1)Call number: 658.83 HAN.

765.
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Marketing communications : an integrated approach by P. R. Smith, Jonathan Taylor by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI.

766.
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Web advertising and online marketing : technologies and strategies for E-marketing by P. P. Singh and Sandhir Sharma by
Material type: Text Text
Language: English
Publication details: New Delhi: Deep and Deep Publications Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 SIN.

767.
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Communication and mass communication in India (student edition) by J. V. Vil'anilam by
Material type: Text Text
Language: English
Publication details: Delhi: B. R. Publishing Corporation 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 VIL.

768.
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Consumer protection in India : problems and prospects by Farooq Ahmad by
Material type: Text Text
Language: English
Publication details: Delhi: A. P. H. Publishing Corporation 1999
Availability: Items available for loan: KEIC (1)Call number: 381.34 AHM.

769.
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How to get ideas by Jack Foster and illustrated by Larry Corby by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 659.19808 FOS.

770.
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Principles of advertising : a global perspective by Monle Lee and Carla Johnson by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Pvt. Ltd 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 LEE.

771.
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The hottest ideas in word of mouth advertising : what works, what doesn't, what's fake, and why by Godfrey Harris by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 659.133 HAR.

772.
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Marketing.com by Vijay Mukhi by
Material type: Text Text
Language: English
Publication details: New Delhi: BPB Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 MUK.

773.
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Effective public relations : a practical approach by Merry Shelburne by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantr 2003
Availability: Items available for loan: KEIC (1)Call number: 659.2 SHE.

774.
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Media organisation management (balancing on the wire : the art of managing media organisations) by James Redmond and Rober Trager by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantra 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 AAK.

775.
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Contemporary Indian cases in marketing by Mukesh Pandey by
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantra 2006
Availability: Items available for loan: KEIC (2)Call number: 658.8 PAN, ...
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776.
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Marketing metrics : 50+ metrics every executive should master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2006
Availability: Items available for loan: KEIC (2)Call number: 658.83 MAR, ...

777.
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Marketing communications by Jim Blythe by
Material type: Text Text
Language: English
Publication details: Edinburgh: Pearson education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 BLY.

778.
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The Financial Times guide marketing from advertising to zen by Tim Ambler by
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 2000
Availability: Items available for loan: KEIC (2)Call number: 658.8 AMB, ...

779.
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Deep branding on the internet : understanding and increasing the impact of the web on your brands, your marketing plans, and your company's destiny by Marc Braunstein and Edward H. Levine by
Material type: Text Text
Language: English
Publication details: Delhi: Addison Wesley Longman Pte. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

780.
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Marketing for hospitality and tourism by Philip Kotler, John Bowen and James Makens by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education Pet. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.809647 KOT.

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