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781.
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The (un) common sense of advertising : getting the basic right by Sanjay Tiwari by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (2)Call number: 659.1 TIW, ...

782.
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Effective advertising : understanding when, how, and why advertising works by Gerard J. Tellis by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 TEL.

783.
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Advertising in India : trends and impact by Om Gupta by
Material type: Text Text
Language: English
Publication details: Delhi: Kalpaz Publications 2005
Availability: Items available for loan: KEIC (1)Call number: 659.0954 GUP.

784.
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Corporate branding : concepts and cases by
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press, 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 COR.

785.
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Rural markets emerging opportunities by
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press, 2005
Availability: Items available for loan: KEIC (1)Call number: 658.81734 RUR.

786.
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Marketing communications by Institute of Chartered Financial Analysis of India
Material type: Text Text
Language: English
Publication details: Hyderabad: The Institute of Chartered Financial Analysts of India 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

787.
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Retail management : functional principles and practices by Gibson G. Vedamani by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2012
Availability: Items available for loan: KEIC (4)Call number: 658.87 VED, ...

788.
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Start and run an event planning business by Cindy Lemaire and Mardi Foster-Walker by Series: Entrepreneurship series
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2006
Availability: Items available for loan: KEIC (1)Call number: 658.456 LEM.

789.
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Industrial marketing : a process of creating and maintaining exchanges by C. S. G. Krishnamacharyulu and Lalitha R. by
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2006
Availability: Items available for loan: KEIC (1)Call number: 658.809 KRI.

790.
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Brands, trademarks and advertising by Rodney D. Ryder by
Material type: Text Text
Language: English
Publication details: New Delhi: LexisNexis Butterworths India 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 RYD.

791.
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The wall street journal on marketing by Ronald Alsop and Bill Abraham by
Material type: Text Text
Language: English
Publication details: New Delhi: Universal Book Store 1992
Availability: Items available for loan: KEIC (2)Call number: 658.8 ALS, ...

792.
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Marketing research: text and cases by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Delhi: All India Traveller Bookseller, 1989
Availability: Items available for loan: KEIC (4)Call number: 658.83 BOY, ... Not available: KEIC: Lost (1).

793.
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Industrial marketing, / by Richard M Hill, Ralph S. Alexender and James S. Cross by Richard M Hill, Ralph S. Alexender and James S. Cross EDITION STT.4th ed. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Delhi: A.I.T.B.S. Publisher 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8 HIL .

794.
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Marketing management by David W. Cravens, Gerald E. Hills and Robert B. Woodruff by
Material type: Text Text
Language: English
Publication details: Delhi: All India Traveller Bookseller 1994
Availability: Items available for loan: KEIC (1)Call number: 658.802 CRA.

795.
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Media management in India by
Material type: Text Text
Publication details: Delhi: Kanishka Publishing House, 1993
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

796.
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Patrakarita jansanchar aur vighnapan by Gulab Kothari by
Material type: Text Text
Language: Hindi
Publication details: Jaipur: Univesity Book House Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 070 KOT.

797.
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Advertising manager's handbook by Richard H. Stansfield by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: UBS Publisher's Distributors Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 STA.

798.
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Marketing management: theory, process, and practice - in the indian context by Sudarshan Kr. Kapur by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Gurgaon: S. K. Publishers 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8 KAP.

799.
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One land one billion minds : insights on branding in India by Ramanujam Sridhar by
Material type: Text Text
Language: English
Publication details: Madras: Productivity and Quality Publishing Private Limited 2006
Availability: Items available for loan: KEIC (3)Call number: 658.827 SRI, ...

800.
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Case and simulations in marketing management by
Material type: Text Text
Publication details: Delhi: Galgotia Publishing Company, 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 CAS.

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