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81.
Digital wars : Apple, Google, Microsoft and the battle for the Internet by Charles Arthur by
  • Arthur, Charles
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 338.47001876 ART.

82.
Paid attention : innovative advertising for a digital world by Faris Yakob by
  • Yakob, Faris
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2015
Availability: Items available for loan: KEIC (1)Call number: 659.1 YAK.

83.
Digital Selling : how to use social media and the web to generate leads and sell more by Grant Leboff by
  • Leboff, Grant
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2016
Availability: Items available for loan: KEIC (1)Call number: 658.872 LEB.

84.
E-commerce website optimization : why 95 per cent of your website visitors don't buy and what you can do about it by Dan Croxen-John and Johann Van Tonder by
  • Croxen-John, Dan
  • Tonder, Johann Van
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2017
Availability: Not available: KEIC: Checked out (1).

85.
Creativity and data marketing : a practical guide to data innovation by Becky Wang by
  • Wang, Becky
Series: Marketing science series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2017
Availability: Items available for loan: KEIC (1)Call number: 658.802 WAN.

86.
Understanding digital marketing : marketing strategies for engaging the digital generation by Damian Ryan by
  • Ryan, Damian
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2017
Availability: Items available for loan: KEIC (1)Call number: 658.872 RYA.

87.
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques by Steven Struhl by
  • Struhl, Steven
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2017
Availability: Items available for loan: KEIC (1)Call number: 658.80028563 STR.

88.
Digital darwinism : survival of the fittest in the age of business disruption by Tom Goodwin by
  • Goodwin, Tom
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2018
Availability: Items available for loan: KEIC (1)Call number: 658.05 GOO.

89.
Smarketing: how to achieve competitive advantage through blended sales and marketing by Tim Hughes, Adam Gray and Hugo Whicher by
  • Hughes, Tim
  • Gray, Adam
  • Whicher, Hugo
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2019
Availability: Items available for loan: KEIC (1)Call number: 658.8 HUG.

90.
Omnichannel retail : how to build winning stores in a digital world by Tim Mason and Miya Knights by
  • Mason, Tim
  • Knights, Miya
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2019
Availability: Not available: KEIC: Checked out (1).

91.
Successful networking : how to build new network for cereer and company progression by Frances Kay by
  • Kay, Frances
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 650.1 KAY.

92.
Business and the beautiful game : how you can apply the skills and passion of football to be a winner in business by Theo Theobald and Cary Cooper by
  • Theobald, Theo
  • Cooper, Cary
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2010
Availability: Items available for loan: KEIC (2)Call number: 650.1 THE, ...

93.
The 50-plus market : why the future is age neutral when it comes to marketing and branding strategies by Dick Stroud by
  • Stroud, Dick
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.802 STR.

94.
Cheap : the real cost of the global trend for bargains, discounts and customer choice by David Bosshart by
  • Bosshart, David
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2010
Availability: Items available for loan: KEIC (2)Call number: 339.47 BOS, ...

95.
Creating customers : how to increase sales through non-technique selling by Pat Weymes by
  • Weymes, Pat
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.85 WEY.

96.
Sales promotion : how to create and implement campaigs that really work by Julian Cummins by
  • Cummins, Julian
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1998
Availability: Not available: KEIC: Lost (1).

97.
Media interview techniques : a complete guide to media training by
  • Taylor, Robert
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Kogan Page Limited 2016
Availability: Items available for loan: KEIC (1)Call number: 302.23 TAY.

98.
Rethinking prestige branding : secrets of the ueber-brands
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page Limited : 2015
Availability: Items available for loan: KEIC (1)Call number: 658.827 SCH.

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