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81.
The executive guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth by Judy Allen by
  • Allen, Judy
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 659.2 ALL.

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82.
The leisure economy : how changing demographics. economics, and generational attitudes will reshape our lives and our industries by Linda Nazareth by
  • Nazareth, Linda
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada, Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 330.97100112 NAZ.

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83.
Strategy in practice : a practitioner's guide to strategic thinking by George Tovstiga by
  • Tovstiga, George
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.4 TOV.

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84.
Retail marketing and branding : a definitive guide to maximizing ROI by Jesko Perrey and Dennis Spillecke by
  • Perrey, Jesko
  • Spillecke, Dennis
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8700688 PER.

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85.
Edison : a life of invention by Paul Israel by
  • Israel, Paul
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1998
Availability: Items available for loan: KEIC (1)Call number: 621.3092 ISR.

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86.
Design for communication : conceptual graphic design basics by Elizabeth Resnick by
  • Resnick, Elizabeth
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 741.6 RES.

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87.
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing by Roger Dooley by
  • Dooley, Roger
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2012
Availability: Items available for loan: KEIC (1)Call number: 658.80019 DOO.

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88.
Personal branding for dummies by Susan Chritton by
  • Chritton, Susan
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2012
Availability: Items available for loan: KEIC (2)Call number: 658.827 CHR, ...

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89.
Store wars : the worldwide battle for mindspace and shelfspace, online and in store by Greg Thain and John Bradley by
  • Thain, Greg
  • Bradley, John
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 381.1 THA.

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90.
Business gamification for dummies by Kris Duggan and Kate Shoup by
  • Duggan, Kris
  • Shoup, Kate
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons, Inc 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4012 DUG.

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91.
Critical media studies : an introduction by Brian L. Ott, Robert L. Mack by
  • Ott, Brian L
  • Mack, Robert L
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 302.23 OTT.

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92.
The handbook of communication and corporate social responsibility by
  • Ihlen, Oyvind (ed.)
  • Bartlett, Jennifer (ed.)
  • May, Steve (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd., 2014
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAN.

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93.
The handbook of media audiences by
  • Nightingale, Virginia (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd., 2014
Availability: Items available for loan: KEIC (1)Call number: 302.23 HAN.

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94.
Gamechangers : are you ready to change the world? creating innovative strategies for business and brands by Peter Fisk by
  • Fisk, Peter
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd. 2015
Availability: Items available for loan: KEIC (1)Call number: 658.40122 FIS.

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95.
Data-driven business transformation : how to disrupt, innovate, and stay ahead of the competition by Caroline Carruthers and Peter Jackson by
  • Carruthers, Caroline
  • Jackson, Peter
Material type: Text Text
Language: English
Publication details: Chichester, West Sussex: John Wiley & Sons Ltd 2019
Availability: Items available for loan: KEIC (1)Call number: 658.406 CAR.

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96.
The social media MBA : your competitive edge in social media strategy development and delivery / by Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by
  • Holloman, Christer
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 HOL.

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97.
Media studies : an introduction by Robert Kolker by
  • Kolker, Robert
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 302.23 KOL.

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98.
Understanding media users : from theory to practice by Tony Wilson by
  • Wilson, Tony
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 302.23 WIL.

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99.
Marketing strategy by
  • Sheth, Jagdish N. (ed.)
  • Malhotra, Naresh K. (ed.)
  • Peterson, Robert A. (ed.)
  • Kerin, Roger a. (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (7)Call number: 658.8003 MAR, ...

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100.
Media industries : history, theory and methods by
  • Holt, Jennifer (ed.)
  • Perren, Alisa (ed.)
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons. Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

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