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81.
Principles of advertising and IMC by Tom Duncan by
  • Duncan, Tom
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ...

82.
Product management by Donald R. Lehmann and Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ...

83.
Strategic management : formulation, implementation and control by John A. Pearce and Richard B. Robinson by
  • Pearce, John A
  • Robinson, Richard B
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 PEA.

84.
Business environment : text and cases by Justin Paul by
  • Paul, Justin
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 PAU.

85.
Indian advertising 1780 to 1950 A.D. by Arun Chaudhary by
  • Chaudhary, Arun
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659.1 CHA, ...

86.
Desi dream merchants by A. G. Krishnamurthy by
  • Krishnamurthy, A. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 KRI, ...

87.
9 secrets of advertising by Ram Sehgal by
  • Sehgal, Ram
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659 SEH, ...

88.
The breakaway brand : how great brands stand out by Francis J. Kelly III and Barry Silverstein by
  • Kelly, Francis J
  • Silverstein, Barry
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

89.
Services marketing : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

90.
Applied statistics in business and economics (with CD) by David P. Doane and Lori E. Seward by
  • Doane, David P
  • Seward, Lori E
Series: McGraw-Hill/Irwin series operations and decision sciences
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 519.5 DOA.

91.
Business communication : building critical skills by Kitty O. Locker and Stephen Kyo Kaczmarek by
  • Locker, Kitty O
  • Kaczmarek, Stephen Kyo
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 651.7 LOC.

92.
Business research methods by Donald R. Cooper and Pamela S. Schindler by
  • Cooper, Donald R
  • Schindler, Pamela S
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.0072 COO.

93.
Dabawalas : lessons for building lasting success based on values by Shrinivas Pandit by
  • Pandit, Shrinivas
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (3)Call number: 658 PAN, ...

94.
Dhirubhaism : the remarkable work philosophy of Dhirubhai Ambani by A. G. Krishnamurthy foreword by Mukesh Ambani by
  • Krishnamurthy, A. G
Series: McGraw-Hill Education: Leadership Essentials Series
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 338.04 KRI, ...

95.
Economic analysis for management and policy by Stephen Jan, Lilani Kumaranayake, Jenny Roberts, Kara Hanson and Kate Archibald Series: Understanding public health
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 330 ECO.

96.
Principles of social research by
  • Green, Judith (ed.)
  • Browne, John (ed.)
Series: Understanding public health
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006
Availability: Items available for loan: KEIC (1)Call number: 300.72 PRI.

97.
Controlling communicable disease by Norman Noah by
  • Noah, Norman
Series: Understanding public health
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 614.44 NOA.

98.
Analytical models for decision making (with CD) by Colin Sanderson and Reinhold Gruen by
  • Sanderson, Colin
  • Gruen, Reinhold
Series: Understanding public health
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 362.10684 SAN.

99.
Managing health services by Nick Goodwin, Reinhold Gruen and Valerie Iles by
  • Goodwin, Nick
  • Gruen, Reinhold
  • Iles, Valerie
Series: Understanding public health
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 362.1068 GOO.

100.
Issues in public health by
  • Pomerleau, Joceline (ed.)
  • MdKee, Martin (ed.)
Series: Understanding public health
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006
Availability: Items available for loan: KEIC (1)Call number: 362.1 ISS.

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