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81.
Telephone survey methodology by
  • Groves, Robert M. (ed.)
  • Biemer, Paul P. (ed.)
  • Lyberg, Lars E. (ed.)
  • Massey, James T. (ed.)
  • Nicholls, William L. (ed.)
  • Waksberg, Joseph (ed.)
Series: Wiley series in probability and mathematical statistics. Applied probability and statistics, 0271-6356
Material type: Text Text
Publication details: New York: John Wiley and Sons. Inc., 2001
Availability: Items available for loan: KEIC (1)Call number: 001.433 TEL.

82.
Designing brand identity : a complete guide to creating building and maintaining strong brands by Alina Wheeler by
  • Wheeler, Alina
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 WHE.

83.
Consumer evolution : nine effective strategies for driving business growth by Charles Grantham and Judith Carr by
  • Grantham, Charles
  • Carr, Judith
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 GRA.

84.
Beyond Discyption : changing the rules in the marketplace by Jean-Marie Dru by
  • Dru, Jean-Marie
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Dons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 DRU.

85.
Sixty trends in sixty minutes by Sam Hill by
  • Hill, Sam
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 HIL.

86.
The end of advertising as we know it by Sergio Zyman and with Armin Brott by
  • Zyman, Sergio
  • Brott, Armin
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1 ZYM, ...

87.
Customer experience management : a revolutionary approach to connecting with your customers by Bernd H. Schmitt by
  • Schmitt, Bernd H
Material type: Text Text
Language: English
Publication details: New Jercy: John Wiley and sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 SCH.

88.
Eating the big fish : how challenger brands can compete against brand leaders by Adam Morgan by
  • Morgan, Adam
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR.
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89.
China : the consumer revolution by CongHua Li, Deloitte and Touche Consulting Group by
  • Li, CongHua
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 381.30951 LIC.

90.
On target : how the world's hottest retailer hit a bull's eye by Laura Rowley by
  • Rowley, Laura
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 381.1410973 ROW.

91.
Supercharging supply chains : new ways to increase value through global operational excellence by Gene Tyndall, Christopher Gopal, Wolfgang Partsch and John Kamauff
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.5 SUP.

92.
Professional event coordination by Julia Rutherford Silvers by
  • Silvers, Julia Rutherford
Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2004
Availability: Items available for loan: KEIC (1)Call number: 394.2 SIL.

93.
Event entertainment and production by Mark Sonder by
  • Sonder, Mark
Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 394.2068 SON.

94.
A branded world : adventures in public relations and the creation of superbrands by Michael Levine by
  • Levine, Michael
Material type: Text Text
Language: English
Publication details: New Jersey: John wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEV.

95.
Making rain : the secrets of building lifelong client loyalty by Andrew Sobel by
  • Sobel, Andrew
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 SOB.

96.
Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler by
  • Kotler, Philip
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

97.
Counterfeiting exposed : protecting your brand and customers by David M. Hopkins, Lewis T. Kontnik and Mark T. Turnage by
  • Hopkins, David M
  • Kontnik, Lewis T
  • Turnage, Mark T
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.473 HOP.

98.
Media training 101 : a guide to meeting the press by Stewart Sally by
  • Sally, Stewart
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 STE.

99.
Buzz : harness the power of influence and create demand by Marian Salzman, Ira Matathia and Ann O'Reilly by
  • Salzman, Marian
  • Matathia, Ira
  • O'Reilly, Ann
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 SAL.

100.
Hey, whipple, squeeze this : a guide to creating great ads by Luke Sullivan by
  • Sullivan, Luke
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (2)Call number: 659.1 SUL, ...

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