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81.
Advertising media planning by Jack Z. Sissors and Lincoln Bumba by
  • Sissors, Jack Z
  • Bumba, Lincoln
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinios: NTC Business Books 1991
Availability: Items available for loan: KEIC (1)Call number: 659.111 SIS.

82.
Marketing corporate image : the company as your number one product by James R. Gregory with Jack G. Wiechmann by
  • Gregory, James R
  • Wiechmann, Jack G
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Book 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE.

83.
Management guide to communications by John Lane and Kirk Gee by
  • Lane, John
  • Gee, Kirk
Material type: Text Text
Language: English
Publication details: Oxford: NCC Blackwell Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.45 LAN.

84.
All about motorcycles by Frank Melling by
  • Melling, Frank
Material type: Text Text
Language: English
Publication details: England: Haynes Publishing Group Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 629.2275 MEL.

85.
Managerial perspectives by M. K. Raju by
  • Raju, M. K
Material type: Text Text
Language: English
Publication details: London: Sangam Books Limited 1991
Availability: Items available for loan: KEIC (1)Call number: 658 RAJ.

86.
The advertising advantage by Harvard Business Review
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV.

87.
Service management by Harvard Business Review
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1991
Availability: Items available for loan: KEIC (1)Call number: 658.804 SER.

88.
The aspirin wars : money, medicine, and 100 years of rampant competition by Charles C. Mann, Mark L. Plummer by
  • Mann, Charles C
  • Plummer, Mark L
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business Press 1991
Availability: Items available for loan: KEIC (1)Call number: 381.456153137 MAN.

89.
Crossing the chasm : marketing and selling high-tech products to mainstream customers by Geoffrey A. Moore ; with a foreword by Regis McKenna by
  • Moore, Geoffrey A
Material type: Text Text
Language: English
Publication details: New York: Harper Business 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOO.

90.
The marketing revolution: a radical manifesto for dominating the market place by Kevin J. Clancy, Robert S. Shulman by
  • Clancy, Kevin J
  • Shulman Robert S
Material type: Text Text
Language: English
Publication details: New York:: Harper Collins Publishers Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 CLA. Not available: KEIC: Lost (1).

91.
Beyond media : new approaches to mass communication by Richard W. Budd and Brent D. Ruben by
  • Budd, Richard W
  • Ruben, Brent D
Material type: Text Text
Language: English
Publication details: New Brunswick: Transaction Publishers 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 BUD.

92.
The advertising handbook: make a big impact with a small business budget by Dell Dennison and Linda Tobey by
  • Dennison, Dell
  • Linda, Tobey
Material type: Text Text
Language: English
Publication details: North Vancouver: Self-Counsel Press 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 DEN.

93.
Proceedings of the 1991 conference of the American Academy of Advertising by
  • Holman, Rebecca (ed.)
Material type: Text Text
Publication details: New York: American Academy of Advertising, 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

94.
Critical fiction : the politics of imaginative writing by
  • Mariani, Philomena (ed.)
Series: Discussion in Contemporary Culture
Material type: Text Text
Publication details: Seattle: Bay Press 1991
Availability: Items available for loan: KEIC (1)Call number: 823 CRI.

95.
The world of symbols/logos and trade marks: India by
  • Dheer, Sudarshan (ed.)
Material type: Text Text
Publication details: Bombay: Design Scope, 202 Ram Nimi, 8 mandlik Road, 1991
Availability: Items available for loan: KEIC (1)Call number: 341.758 DHE.

96.
The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects by Dan S Kennedy by
  • Kennedy, Dan S
Material type: Text Text
Language: English
Publication details: Holbrook: Bob Adams Inc 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 KEN.

97.
The power of photography : how photographs changed our lives by Vicki Goldberg by
  • Goldberg, Vicki
Material type: Text Text
Language: English
Publication details: New York: Abbeville Publishing Group 1991
Availability: Items available for loan: KEIC (1)Call number: 770.1 GOL.

98.
Getting it right the second time : how ingenuity transformed forty-nine marketing failures into successful products by Michael Gershman by
  • Gershman, Michael
Material type: Text Text
Language: English
Publication details: London: Mercury Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.809 GER.

99.
Writing words that sells by Suzan ST Maur and John Butman by
  • Maur, Suzan ST
  • Butman, John
Material type: Text Text
Language: English
Publication details: London: Mercury Books 1991
Availability: Items available for loan: KEIC (1)Call number: 808 MAU.

100.
Indian mythology by Jan Knappert by
  • Knappert, Jan
Material type: Text Text
Language: English
Publication details: New Delhi: Indus 1991
Availability: Items available for loan: KEIC (1)Call number: 204.513 KNA.

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