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81.
Creative strategy in advertising by A. Jerome Jewler and Bonnie L. Drewniany by
  • Jewler, A. Jerome
  • Drewniany, Bonnie L
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: London: International Thomson Publishing Europe 1997
Availability: Items available for loan: KEIC (1)Call number: 659.132 JEW.

82.
Public relations writing : from and style by Doug Newsom and Bob Carrell by
  • Newsom, Newsom
  • Carrell, Bob
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1997
Availability: Items available for loan: KEIC (2)Call number: 659.2 NEW, ...

83.
Empire of the ants by Bernard Werber, translated by Margaret Rocques by
  • Werber, Bernard
Material type: Text Text
Language: English
Publication details: London: Corgi Books 1997
Availability: Items available for loan: KEIC (1)Call number: 843.914 WER.

84.
The mistress of spices by Chitra Banerjee Divakaruni by
  • Divakaruni, Chitra Banerjee
Material type: Text Text
Language: English
Publication details: London: Black Swan Books 1997
Availability: Items available for loan: KEIC (1)Call number: 813.54 DIV.

85.
Qualitative market research : a practitioner's and buyer's guide by Wendy Grodon and Roy Langmaid by
  • Grodon, Wendy
  • Langmaid, Roy
Material type: Text Text
Language: English
Publication details: Aldershot: Gwer Publishing Company Limited 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 GOR.

86.
Global Television : an introduction by Chris Barker by
  • Barker, Chris
Material type: Text Text
Language: English
Publication details: Oxford: Blackwell Publishers Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.2345 BAR.

87.
Cases in retailing : operational perspectives by
  • Hart, Cathy (ed.)
  • Kirkup, Malcolm (ed.)
  • Preston, Diane (ed.)
  • Rafiq, Mohammed (ed.)
  • Walley, Paul (ed.)
Material type: Text Text
Publication details: Oxford: Blackwell Publishers Ltd., 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8700941 CAS.

88.
Consuming television by Bob Mullan by
  • Mullan, Bob
Material type: Text Text
Language: English
Publication details: Oxford: Blackwell Publishers Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.2345 MUL.

89.
Aditya Vikram Birla : a biography by Minhaz Merchant by
  • Merchant, Minhaz
Material type: Text Text
Language: English
Publication details: New Delhi: Viking 1997
Availability: Items available for loan: KEIC (2)Call number: 338.04092 MER, ...

90.
Godrej : a hundred years 1897-1997 by B. K. Karanjia by
  • Karanjia, B. K
Material type: Text Text
Language: English
Publication details: New Delhi: Viking 1997
Availability: Items available for loan: KEIC (1)Call number: 338.04092 KAR.

91.
Marketing aesthetics : the strategic management of brands, identity and image by Bernd Schmitt and Alex Simonson foreword by Tom Peters by
  • Schmitt, Bernd
  • Simonson, Alex
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (3)Call number: 658.827 SCH, ...

92.
The Motley Fool investment guide : how the fool beats Wall Street's wise men and how you can too by David Gardner and Tom Gardner by
  • Gardner, David
  • Gardner, Tom
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster, 1997
Availability: Items available for loan: KEIC (1)Call number: 332.6 GAR.

93.
The service profit chain : how leading companies link profit and growth to loyalty, satisfaction and value by James L. Heskett, W. Earl Sasser and Leonard A. Schlesinger by
  • Heskett, James L
  • Sasser, W. Earl
  • Schlesinger, Leonard A
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.812 HES.

94.
Power pricing : how managing price transforms the bottom line by Robert J. Dolan and Hermann Simon by
  • Dolan, Robert J
  • Simon, Hermann
Material type: Text Text
Language: English
Publication details: New York: The Free Press a division of simon and Schuster Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.816 DOL.

95.
What kids buy and why by Dan S. Acuff, with Robert H. Reiher by
  • Acuff, Dan S
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (2)Call number: 658.834083 ACU, ...

96.
The marketing of nations: a strategic approach to building national wealth by Philip Kotler, Somkid Jatusripitak and Suvit Maesincee by
  • Kotler, Philip
  • Jatusripitak, Somkid
  • Maesincee, Suvit
Material type: Text Text
Language: English
Publication details: New York: Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 338.9 KOT.

97.
The laws of choice: predicting customer behavior by Eric Marder by
  • Marder, Eric
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAR.

98.
The 7 habits of highly effective families by Stephen R. Covey by
  • Covey, Stephen R
Material type: Text Text
Language: English
Publication details: London: Simon and Schuter Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 306.87 COV.

99.
Hot sites : paper-surf the super highway by
  • Walton, Roger (ed.)
Material type: Text Text
Publication details: New York: Hearst Books International 1997
Availability: Items available for loan: KEIC (1)Call number: 686.22 HOT.

100.
Mass communication :an introduction to the field by Ronald T Farrar by
  • Farrar, Ronald T
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Dubuque: Brown and Benchmark 1997
Availability: Items available for loan: KEIC (1)Call number: 001.51 FAR.

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