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81.
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82.
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Designing brand identity : a complete guide to creating building and maintaining strong brands by Alina Wheeler by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 WHE.

83.
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Consumer evolution : nine effective strategies for driving business growth by Charles Grantham and Judith Carr by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 GRA.

84.
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Beyond Discyption : changing the rules in the marketplace by Jean-Marie Dru by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Dons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 DRU.

85.
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Sixty trends in sixty minutes by Sam Hill by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 HIL.

86.
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The end of advertising as we know it by Sergio Zyman and with Armin Brott by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1 ZYM, ...

87.
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Customer experience management : a revolutionary approach to connecting with your customers by Bernd H. Schmitt by
Material type: Text Text
Language: English
Publication details: New Jercy: John Wiley and sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 SCH.

88.
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Eating the big fish : how challenger brands can compete against brand leaders by Adam Morgan by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.827 MOR.
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89.
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China : the consumer revolution by CongHua Li, Deloitte and Touche Consulting Group by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 381.30951 LIC.

90.
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On target : how the world's hottest retailer hit a bull's eye by Laura Rowley by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 381.1410973 ROW.

91.
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Supercharging supply chains : new ways to increase value through global operational excellence by Gene Tyndall, Christopher Gopal, Wolfgang Partsch and John Kamauff
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.5 SUP.

92.
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Professional event coordination by Julia Rutherford Silvers by Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2004
Availability: Items available for loan: KEIC (1)Call number: 394.2 SIL.

93.
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Event entertainment and production by Mark Sonder by Series: The Wiley event management series
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 394.2068 SON.

94.
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A branded world : adventures in public relations and the creation of superbrands by Michael Levine by
Material type: Text Text
Language: English
Publication details: New Jersey: John wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEV.

95.
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Making rain : the secrets of building lifelong client loyalty by Andrew Sobel by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 SOB.

96.
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Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

97.
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Counterfeiting exposed : protecting your brand and customers by David M. Hopkins, Lewis T. Kontnik and Mark T. Turnage by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.473 HOP.

98.
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Media training 101 : a guide to meeting the press by Stewart Sally by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 STE.

99.
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Buzz : harness the power of influence and create demand by Marian Salzman, Ira Matathia and Ann O'Reilly by
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 SAL.

100.
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Hey, whipple, squeeze this : a guide to creating great ads by Luke Sullivan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUL. Not available: KEIC: Checked out (1).

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