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81.
Behind powerful brands : from strategy to campaign by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000
Availability: Items available for loan: KEIC (2)Call number: 659.113 JON, ...

82.
The art of retailing by A. J. Lamba by
  • Lamba, A. J
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 LAM.

83.
Practical advertising and publicity : effective promotion of products and services to industry and commerce by Norman A. Hart by
  • Norman, Hart A
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (1)Call number: 659 HAR.

84.
The advertising budget: The advertisers guide to budget determination by Simon Broadbent by
  • Broadbent, Simon
Material type: Text Text
Language: English
Publication details: London: McGraw-Hill Book Company 1989
Availability: Items available for loan: KEIC (1)Call number: 659.104 BRO.

85.
Forensic marketing : the professional's guide to optimising results from marketing communication by Gavin Barrett by
  • Barrett, Gavin
Material type: Text Text
Language: English
Publication details: Maidenhead: Mcgraw-Hill Book Co. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAR.

86.
Chaos marketing : how to win in a turbulent world by Torsten H. Nilson by
  • Nilson, Torsten H
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Co. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 NIL.

87.
The Leo Burnett book of advertising by
  • Broadbent, Simon (ed.)
Material type: Text Text
Publication details: London: Business Book Ltd. an imprint of Century Hutchinson Ltd. 1984
Availability: Items available for loan: KEIC (1)Call number: 659.11250941 LEO.

88.
The craft of copywriting by Alastair Crompton by
  • Crompton, Alastair
Material type: Text Text
Language: English
Publication details: London: Century Business Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1322 CRO.

89.
The brothers : the rise and rise Saatchi and Saatchi by Ivan Fallon by
  • Fallon, Ivan
Material type: Text Text
Language: English
Publication details: London: Arrow Books Limited 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1125 FAL.

90.
Asian avertising and marketing yearbook 1994 by
  • Burt, Leslie (ed.)
Material type: Text Text
Publication details: Hongkong: Zindra Ltd 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 ASI.

91.
Clueless in advertising by May Lwin and Jim Aitchison by
  • Lwin, May
  • Aitchison, Jim
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 LWI.

92.
Marketing communication : contexts, contents and strategies by Chris Fill by
  • Fill, Chris
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hertfordshire: Prentice Hall Europe 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 FIL.

93.
Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Material type: Text Text
Language: English
Publication details: Englewood Cliff: Prentice Hall 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

94.
Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Material type: Text Text
Language: English
Publication details: Engelwood Cliff:: Prentice Hall 1992
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL. Not available: KEIC: Lost (1).

95.
I can cre8 ! by Peter Leong by
  • Leong, Peter
Material type: Text Text
Language: English
Publication details: Singapore: Prentice Hall 2001
Availability: Items available for loan: KEIC (1)Call number: 659.1 LEO.

96.
Kleppner's advertising procedure by J. Thomas Russell and W. Ronald Lane by
  • Russell, J. Thomas
  • Lane, W. Ronal
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS.

97.
Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by
  • Evans, Craig Robert
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA.

98.
Advertising : principles and practice by William Wells, John Burnett and Sandra Moriarty by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

99.
The do-it-yourself business relations kit by Jack Griffin by
  • Griffin, Jack
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.82 GRI.

100.
Cable advertising : new ways to new business by Kensinger Jones, Thomas F. Baldwin and Martin P. Block by
  • Jones, Kensinger
  • Baldwin, Thomas F
  • Block, Martin P
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall 1986
Availability: Items available for loan: KEIC (1)Call number: 659.143 JON.

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