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81.
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Consumer behaviour : marketing strategy perspectives by J. Paul Peter and Jerry C. Olson by
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

82.
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The Financial times marketing casebook by Sheila Wright by
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1997
Availability: Items available for loan: KEIC (1)Call number: 658.80722 WRI.

83.
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Internet marketing : strategy, implementation and practice by Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick
Material type: Text Text
Language: English
Publication details: Harlow: Financial Times Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 INT.

84.
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How to plan advertising by
Material type: Text Text
Publication details: London:: Cassell Educational Limited 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 HOW. Not available: KEIC: Lost (1).

85.
How to plan advertising by
Edition: 2nd ed.
Material type: Text Text
Publication details: London: Cassell 1997
Availability: Items available for loan: KEIC (2)Call number: 659.1 HOW, ...

86.
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Marketing management : case for creative problem solving by Laurence Weinstein and Madan Annavarjula by
Material type: Text Text
Language: English
Publication details: Australia: South Western College Publishing 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 WEI.

87.
Up against the retail giants : targeting weakness, gaining an edge by A. Coskun Samli by
Material type: Text Text
Language: English
Publication details: Australia: Thomson 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 SAM.

88.
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The marketing of idustrial products by
Material type: Text Text
Publication details: London: Pan Books Ltd. 1972
Availability: Items available for loan: KEIC (1)Call number: 658.809 MAR.

89.
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Internet Strategies : a corporate guide to exploiting the internet by Dick Stroud by
Material type: Text Text
Language: English
Publication details: London: McMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 STR.

90.
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Marketing management : a relationship marketing perspective by Cranfiel School of Management
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

91.
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Brand medicine : the role of branding in the pharmaceutical industry by
Material type: Text Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

92.
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Public health for the 21st century : new perspectives on policy, participation and practice editored by Judy Orme, Jane Powell, Pat Taylor, Tony Harrison and Melanie Grey
Material type: Text Text
Language: English
Publication details: Buckingham: Open University Press 2003
Availability: Items available for loan: KEIC (1)Call number: 362.10941 PUB.

93.
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Naked economics : undressing the dismal science by Charles Wheelan by
Material type: Text Text
Language: English
Publication details: New York: W. W. Norton and Company, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 330 WHE.

94.
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Advertising as communication by Gillian Dyer by Series: Studies in culture and communication
Material type: Text Text
Language: English
Publication details: London: Routledge 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 DYE.

95.
An introduction to language and society by Martin Montomery by
Material type: Text Text
Language: English
Publication details: London: Routledge 1994
Availability: Items available for loan: KEIC (1)Call number: 404 MON.

96.
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Media sociology by David Barrat by Series: Society now
Material type: Text Text
Language: English
Publication details: London: Routledge 1994
Availability: Items available for loan: KEIC (1)Call number: 302.23 BAR.
Lists:

97.
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A handbook of qualitative methodologies for mass communication research by
Material type: Text Text
Publication details: London: Routledge, 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23072 HAN.

98.
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The New rich in Asia : mobile phones, McDonalds and middle-class revolution by
Material type: Text Text
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (1)Call number: 305.5234095 NEW.

99.
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Environmentalism and the mass media : the North-South divide by Graham Chapman [et al...]
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (2)Call number: 333.7 ENV, ...

100.
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Technology and in/equality : questioning the information society by
Material type: Text Text
Publication details: New York: Routledge, 2000
Availability: Items available for loan: KEIC (1)Call number: 303.482 TEC.

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