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81.
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Marketing masters secrects of America's best companies by Gene Walden and Edmund O. Lawler by
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 WAL.

82.
Visual persuation : the role ofimages in advertising by Paul Messaris by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publicarions India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1042 MES.

83.
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Deconstructing public relations : public relations criticism by Thomas J. Mickey by
Material type: Text Text
Language: English
Publication details: New Jarsy: Lawrence Erlbaum Associates, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 MIC.

84.
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Like no other store... : the Bloomingdale's legend and the revolution in American marketing by Marvin Traub and Tom Teicholz by
Material type: Text Text
Language: English
Publication details: New York: BTimes Books 1993
Availability: Items available for loan: KEIC (1)Call number: 382.4500097471 TRA.

85.
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Media selling : broadcasting, cable, print and interactive by Charles Warner and Joseph Buchman by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Iowa: Iowa State Press 2003
Availability: Items available for loan: KEIC (1)Call number: 659.13088 WAR.

86.
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Selling through independent reps by Harold J. Novick by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8102 NOV.

87.
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Up against the Wal-Marts : how your business can prosper in the shadow of the retail giants by Don Taylor and Jeanne Smalling Archer by
Material type: Text Text
Language: English
Publication details: New York: AMACOM 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 TAY.

88.
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Be an effective speaker by Cristina Stuart by Series: Here's how
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1998
Availability: Items available for loan: KEIC (1)Call number: 808.51 STU.

89.
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My life in advertising and scientific advertising by Claude C. Hopkins by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1990
Availability: Items available for loan: KEIC (5)Call number: 659.1092 HOP, ... Not available: KEIC: Lost (1).

90.
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Radio advertising : the authoritative handbook by Pete Schulberg and Bob Schulberg by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.142 SCH.

91.
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Successful telemarketing : opportunities and techniques for increasing sales and profit by Bob Stone and John Wyman by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1989
Availability: Items available for loan: KEIC (1)Call number: 658.87 STO.

92.
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The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing, Jr.Scott W. Cooper by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.802 HIE.

93.
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Marketing corporate image : the company as your number one product by James R. Gregory with Jack G. Wiechmann by
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Book 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE.

94.
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Marketing corporate image : the company as your number one product by James R. Gregory with Jack G. Wiechmann by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 GRE.

95.
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Winning direct response advertising: from print through interactive media by Joan Throckmorton by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 659.133 THR.

96.
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Classic failures in product marketing : marketing principles violations and how to avoid them by Donald W. Hendon by
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8 HEN.

97.
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Marketing encyclopaedia : issues and trends shaping the future editedby Jeffrey Heilrunn
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.003 MAR.

98.
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Teen TV : genre, consunption and identity by
Material type: Text Text
Publication details: London: British Film Institute, 2004
Availability: Items available for loan: KEIC (1)Call number: 791.450835 TEE.

99.
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Marketing communications in achanging environment by Harvard Business review
Material type: Text Text
Language: English
Publication details: Canada: Harvard Business review 1983
Availability: Items available for loan: KEIC (1)Call number: 658.84 MAR.
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100.
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Retailing by Barry J. Mason, David J. Burns by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Houston: Dame Publications 1998
Availability: Items available for loan: KEIC (1)Call number: 658.87 MAS.

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