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881.
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Making meaning : how successful businesses deliver meaningful customer experiences by Stephen Diller, Nathan Shedroff and Darrel Rhea by
Material type: Text Text
Language: English
Publication details: Berkeley: New Riders 2006
Availability: Items available for loan: KEIC (4)Call number: 658.812 DIL, ...

882.
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Public relations :the complete guide by Joe Marconi by
Material type: Text Text
Language: English
Publication details: New York: Thomson Learning 2004
Availability: Items available for loan: KEIC (1)Call number: 659.2 MAR.

883.
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Branding concepts and process by Debashis Pati by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 GRE, ...

884.
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How to study television by Keith Selby and Ron Cowdery by
Material type: Text Text
Language: English
Publication details: New York: Palgrave 1995
Availability: Items available for loan: KEIC (1)Call number: 791.457 SEL.

885.
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Constructing the new consumer society by
Material type: Text Text
Publication details: New York: St. Martin's Press, Inc., 1997
Availability: Items available for loan: KEIC (1)Call number: 306.3 CON.

886.
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Mass media, politics, and democracy by John Street by
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2001
Availability: Items available for loan: KEIC (1)Call number: 302.23 STR.

887.
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Debates and dilemmas in promoting health : a reader by
Material type: Text Text
Publication details: New York: Palgrave, 1997
Availability: Items available for loan: KEIC (1)Call number: 613 DEB.

888.
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Thinking psychologically by Patrick. McGhee by
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2001
Availability: Items available for loan: KEIC (1)Call number: 150 MCG.

889.
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Consumer behavior in Asia by Hellmut Sch�tte with Deanna Ciarlante by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

890.
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Semiotics marketing and communication : beneath the signs, the strategies by Jean-Marie Floch with a foreword by John F. Sherry by Series: International marketing series
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2001
Availability: Items available for loan: KEIC (1)Call number: 658.802 FLO.

891.
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The future of brands : twenty-five visions by
Material type: Text Text
Publication details: New York: Macmillan Press Ltd., 2000
Availability: Items available for loan: KEIC (2)Call number: 658.827 FUT, ...

892.
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Word of mouth : a new introduction to language and communication by Geoffrey Finch by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2003
Availability: Items available for loan: KEIC (1)Call number: 400 FIN.

893.
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Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 RAM.

894.
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Managing the nonprofit organization: principles and practices by Peter F. Drucker by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd 1993
Availability: Items available for loan: KEIC (1)Call number: 658 DRU.

895.
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Raising the corporate umbrella : corporate communications in the 21st century by Philip J. Kitchen and Don E. Schultz by
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2001
Availability: Items available for loan: KEIC (1)Call number: 658.45 KIT.

896.
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Marketing management: planning implementation and control - the Indian context by V S Ramaswamy, S Namakumari by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1990
Availability: Items available for loan: KEIC (16)Call number: 658.802 RAM, ... Not available: KEIC: Lost (1).

897.
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Developing communication skills by Krishna Mohan and Meera Banerji by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 001.54 MOH.

898.
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Statistics for business and economics by R. P. Hooda by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1994
Availability: Items available for loan: KEIC (1)Call number: 519.5 HOO.

899.
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Achieving managerial excellence : insights from Indian organisations by S K Bhattacharyya by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd 1989
Availability: Items available for loan: KEIC (1)Call number: 658 BHA.

900.
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Challenges to Indian banking : competition, globalisation and financial markets by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi: MacMilan India Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 332.10954 CHA.

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