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921.
Electronic Media programming strategies and practices by Susan Tyler Eastman and Douglas A. Ferguson by
  • Eastman, Susan Tyler
  • Ferguson, Douglas A
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 302.231 EAS.

922.
Business research methods with coursemate by William G. Zikmund, Barry J. Babin and Jon C. Carr by
  • Zikmund, William G
  • Babin, Barry J
  • Carr, Jon C
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.403072 ZIK.

923.
Cross-cultural research methods by Carol R. Ember and Melvin Ember by
  • Ember, Carol R
  • Ember, Melvin
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Lanham: AltaMira Press 2009
Availability: Items available for loan: KEIC (1)Call number: 306.072 EMB.

924.
The survey methods workbook : from design to analysis by Alan Buckingham and Peter Saunders by
  • Buckingham, Alan
  • Saunders, Peter
Material type: Text Text
Language: English
Publication details: Jaipur: Rawat Publications 2014
Availability: Items available for loan: KEIC (1)Call number: 300.723 BUC.

925.
Retailing : an introduction by Roger Cox and Paul Brittain by
  • Cox, Roger
  • Brittain, Paul
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 658.87 COX, ...

926.
Social research methods : qualitative and quantitative approach by W. Lawrence Neuman by
  • Neuman, W. Lawrence
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education in South Asia 2006
Availability: Items available for loan: KEIC (1)Call number: 301.072 NEU.

927.
Marketing management by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Peason Education in South Asia 2008
Availability: Items available for loan: KEIC (2)Call number: 658.802 MAR, ... Not available: KEIC: Checked out (1).

928.
Marketing research : an applied orientation by Naresh K. Malhotra and Satyabhusan Dash by
  • Malhotra, Naresh K
  • Dash, Satyabhusan
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2009
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.

929.
Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
  • Holley, Graham
  • Nicoulaud, Brigitte
  • Piercy, Nigel F
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall International: Pearson Education Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL.

930.
Consumer behaviour by Leon G. Schiffman, Leslie Lazar Kanuk and S. Ramesh Kumar by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
  • Kumar, S. Ramesh
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

931.
Marketing research : an applied orientation by Naresh K. Malhotra and Satyabhushan Dash by
  • Malhotra, Naresh K
  • Dash, Satyabhushan
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall International 2010
Availability: Items available for loan: KEIC (10)Call number: 658.83 MAL, ...

932.
Research methods in business studies: a practical guide by Pervez Ghauri and Kjell Gronhaug by
  • Ghauri, Pervez
  • Gronhaug, Kjell
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley India Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.0072 GHA.

933.
Social media marketing : strategies for engaging in Facebook, Twitter and other social media by Liana Li Evans by
  • Evans, Liana Li
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 EVA.

934.
Rural marketing (With CD) by Pradeep Kashyap and foreword by Jagdish N. Sheth by
  • Kashyap, Pradeep
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson 2012
Availability: Items available for loan: KEIC (1)Call number: 658.81734 KAS. Not available: KEIC: Lost (1).

935.
Marketing metrics : the definitive guide to measuring marketing performance by Paul W. Farris, Neil t. Bendle, Philip E. Pfeifer and David J. Reibstein
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson Prentice Hall 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 FAR, ...

936.
Marketing across cultures by Jean-Claude Usunier and Julie Lee by
  • Usunier, Jean-Claude
  • Lee, Julie
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley (India) Pvt.Ltd 2011
Availability: Items available for loan: KEIC (1)Call number: 658.804 USU.

937.
Marketing management by Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Peason Education in South Asia 2013
Availability: Items available for loan: KEIC (3)Call number: 658.802 KOT, ...

938.
Quantitative techniques for management by David M. Levine, Timothy C. Krehbiel, Mark L. Berenson, Barry render, Ralph M. Stair and Michael E. Hanna
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4033 QUN.

939.
Research methodology : as per the MBA syllabus of Gujarat technology University by Naval Bajpai by
  • Bajpai, Naval
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2013
Availability: Items available for loan: KEIC (1)Call number: 001.4 BAJ.

940.
Operations research : an introduction by P. Mariappan by
  • Mariappan, P
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4034 MAR.

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