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1.
Corporate communications management : the renaissance communicators in information-age organizations by Diane Gayeski by
  • Geyeski, Diane
Material type: Text Text
Language: English
Publication details: Stoneham: Butterworth-Heinemann 1993
Availability: Items available for loan: KEIC (1)Call number: 658.45 GAY.

2.
The medium format advantage by Ernst Wildi by
  • Wildi, Ernst
Material type: Text Text
Language: English
Publication details: Newton: Butterworth-Heinemann 1995
Availability: Items available for loan: KEIC (1)Call number: 771.32 WIL.

3.
Managing for the future by Peter F Drucker by
  • Drucker, Peter F
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth Heinemann Ltd 1992
Availability: Items available for loan: KEIC (1)Call number: 658 DRU.

4.
Creating powerful brands : the strategic route to success in consumer, industrial and service markets by Leslie de Chernatony and Malcolm H. B. McDonald by
  • Chernatony, Leslie de
  • McDonald, Malcolm H. B
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (2)Call number: 658.827 CHE, ...

5.
Marketing Strategy by
  • Littler, Dale (ed.)
  • Wilson, Dominic (ed.)
Material type: Text Text
Publication details: London: Butterworth Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

6.
Integrated marketing communication the holistic approach by Tony Yeshin by
  • Yeshin, Tony
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.802 YES.

7.
Integrated marketing communications by Ian Linton and Kevin Morley by
  • Linton, Ian
  • Morley, Kevin
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1995
Availability: Items available for loan: KEIC (1)Call number: 658.84 LIN.

8.
The practice of advertising by
  • Hart, Norman (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA.

9.
Creating powerful brands in consumer, service and industrial markets by Leslie de Chernatony and Malcolm McDonald by
  • De Chernatony, Leslie
  • McDonald, Malcolm
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 DEC.

10.
Marketing financial services by
  • Ennew, Christine (ed.)
  • Watkins, Trevor (ed.)
  • Wright, Mike (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

11.
Understanding customers by Chris Rice by
  • Rice, Chris
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 RIC.

12.
Managing in a time of great change by Peter F. Drucker by
  • Drucker, Peter F
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.406 DRU.

13.
Creating value : successful business strategies by Shiv S. Mathur and Alfred Kenyon by
  • Mathur, Shiv S
  • Kenyon, Alfred
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4012 MAT.

14.
Advertising in Tourism and Leisure by Nigel Morgan and Annette Pritchard by
  • Morgan, Nigel
  • Pritchard, Annette
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 659.13 MOR.

15.
Key customers : how to manage them profitably by Malcolm McDonald, Beth Rogers and Diana Woodburn by
  • McDonald, Malcolm
  • Rogers, Beth
  • Woodburn, Diana
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8105 MCD.

16.
Internal marketing : tools and concepts for customer-focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
  • Ahmed, Pervaiz K
  • Rafiq, Mohammed
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 AHM .

17.
Destination branding : creating the unique destination proposition by
  • Morgan, Nigel (ed.)
  • Pritchard, Annette (ed.)
  • Pride, Roger (ed.)
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann, 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 DES.

18.
The essential Drucker : the pre eminent management thinker of our time by Peter F. Drucker by
  • Drucker, Peter F
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth Heinemann 2001
Availability: Items available for loan: KEIC (1)Call number: 658.001 DRU.

19.
Strategic marketing : planning and control by Graeme Drummond and John Ensor by
  • Drummond, Graeme
  • Ensor, John
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: butterworth-Heinemann 2001
Availability: Items available for loan: KEIC (2)Call number: 658.84 DRU, ...

20.
Organisation behaviour for leisure services by Conrad Lashley and Darren Lee-Ross by
  • Lashley, Conrad
  • Lee-Ross, Darren
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.4 LAS.

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