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1.
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Journal of brand management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke, Hampshire Palgrave Macmillan Limited
Availability: Items available for loan: KEIC (7)Call number: 658.827, ...

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2.
Intimacies, critical consumption and diverse economies by
  • Taylor, Yvette; Casey, Emma
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Palgrave Macmillan Limited 2015
Online access:
Availability: Items available for loan: KEIC (1)Call number: 339.47 .

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3.
The science of why : decoding human motivation and transforming marketing strategy by
  • Forbes, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Palgrave Macmillan Limited 2015
Online access:
Availability: Items available for loan: KEIC (1)Call number: 658.8342 .

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4.
Why marketing to women doesn't work : Using market segmentation to understand consumer needs by
  • Darroch, Jenny
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan Limited 2014
Online access:
Availability: Items available for loan: KEIC (1)Call number: 658.8/02 .

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5.
Screen distribution and the new king kongs of the online world : The new king kongs of the online world by
  • Cunningham, Stuart; Silver, Jon
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan Limited 2013
Online access:
Availability: Items available for loan: KEIC (1)Call number: 791.43 .

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