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1.
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Qualitative consumer and marketing research by Russell Belk, Eileen Fischer and Robert V. Kozinets by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2013
Availability: Items available for loan: KEIC (1)Call number: 658.83 BEL.

2.
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Handbook of qualitative research methods in marketing by
Material type: Text Text
Publication details: Cheltenham: Edward Elgar Publishing Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.83 HAN.

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