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1.
Advertising and promotions : an IMC perspective by Kruti Shah and Alan D'Souza by
  • Shah, Kruti
  • D'Souza, Alan
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd 2009
Availability: Items available for loan: KEIC (5)Call number: 659.1 SHA, ... Not available: KEIC: Checked out (1).

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2.
Brand magic : the art and science of creating successful brands : 10 brand stories from Gujarat by
  • D'souza, Alan
Edition: 1st ed
Material type: Text Text
Publication details: Ahmedabad: Mipress- MICA The School of Ideas 2021
Availability: Items available for loan: KEIC (3)Call number: 658.827 DSO, ...

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