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1.
Strategic brand management : building , measuring, and managing brand equity by Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob by
  • Keller, Kevin Lane
  • Jacob, Isaac
  • Parameswaran, Ambi M. G
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2017
Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ...

2.
Nawabs, nudes, noodles : India through 50 years of advertising by Ambi Parameswaran by
  • Parameswaran, Ambi
Material type: Text Text
Language: English
Publication details: New Delhi: MacMillan Publishers India Private Limited 2016
Availability: Items available for loan: KEIC (2)Call number: 659.10954 PAR, ...
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3.
Nawabs, nudes, noodles : India through 50 years of advertising by Ambi Parameswaran by
  • Parameswaran, Ambi
Material type: Text Text
Language: English
Publication details: New Delhi: MacMillan Publishers India Private Limited 2017
Availability: Items available for loan: KEIC (2)Call number: 659.10954 PAR, ... Not available: KEIC: Withdrawn (1).

4.
Sponge : leadership lessons I learnt from my clients by Ambi Parameswaran by
  • Parameswaran, Ambi
Material type: Text Text
Language: English
Publication details: Chennai: Westland Publications Private Limited 2018
Availability: Items available for loan: KEIC (1)Call number: 658.4092 PAR.

5.
Spring : bouncing back from rejection by
  • Parameswaran, Ambi
Material type: Text Text
Language: English
Publication details: Chennai: Westland Business 2020
Availability: Items available for loan: KEIC (1)Call number: 658.4012 PAR.

6.
Strategic brand management: building , measuring, and managing brand equity by
  • Keller, Kevin Lane
  • Swaminathan, Vanitha
  • Parameswaran, Ambi MG
  • Jacob, Isaac C
Edition: 5th ed.
Publication details: Noida: Pearson Education, 2022
Availability: Not available: KEIC: Checked out (1).

7.
Marketing mixology: four essential ingredients for marketing success by
  • Parameswaran, Ambi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westland Business 2025
Availability: Items available for loan: KEIC (1)Call number: 658.8 PAR. Not available: KEIC: Checked out (1).

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