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Results of search for 'ccl=au:"Wilson, Hugh"'
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Authors
Bruce, Lindsay
McDonald, Malcolm
Street, Rod
Wilson, Hugh
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case studies
change drivers
change mangement
channel chain analys...
consumer behaviour
customer database
effectiveness
e marketing
integration
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New Arrivals 8 Sep 2025
New Arrivals 1 Sep 2025
Advertising Books
New Arrivals 25 Aug 2025
Media Books
New Arrivals 18 Aug 2025
AI Books
harvard
New Arrivals 11 Aug 2025
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1.
Image from Amazon.com
E marketing : improving marketing effectiveness in a digital world
by Malcolm McDonald and Hugh Wilson
by
McDonald, Malcolm
Wilson, Hugh
Material type:
Text
Language:
English
Publication details:
New Delhi:
Addison Wesley Longman Pte. Ltd.
2001
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.84 MCD
.
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2.
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The multichannel challenges : integrating customer experiences for profit
by Hugh Wilson, Rod Street and Lindsay Bruce
by
Wilson, Hugh
Bruce, Lindsay
Street, Rod
Material type:
Text
Language:
English
Publication details:
Oxford:
Butterworth-Heinemann
2008
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.8342 WIL
.
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