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1.
Lifestyle and event marketing : building the new customer partnership by Alfred L. Schreiber and Barry Lenson by
  • Schreiber, Alfred L
  • Lenson, Barry
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659 SCH.

2.
The ten demandments : rules to live by in the age of the demanding customer by Kelly Mooney with Laura Bergheim by
  • Mooney, Kelly
  • Bergheim, Laura
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (2)Call number: 658.812 MOO, ...

3.
Emotion marketing : the hallmark way of winning customers for life by Scott Robinette, Claire Brand and Vicki Lenz by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROB.

4.
Upside-down marketing : turning your ex-customers onto your best customers by George R. Walther by
  • Walther, George R
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 WAL.

5.
The relationship-based enterprise : powering business success through customer relationship management by Ray McKenzie by
  • McKenzie, Ray
Material type: Text Text
Language: English
Publication details: Toronto: McGraw-Hill Ryerson 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK.

6.
Quality planning and analysis from product development through use by J. M. Juran and Frankk M. Gryna by
  • Juran J. M
  • Gryna, Frank M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 1982
Availability: Items available for loan: KEIC (1)Call number: 658.562 JUR.

7.
Loyalty.com : customer relationship management in the new era of internet marketing by Frederick Newell by
  • Newell, Frederick
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 NEW.

8.
Secrets of customer relationship management : it's all about how you make them feel by James G. Barnes by
  • Barnes, James G
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

9.
ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies by Banwari Mittal and Jagdish N. Sheth. by
  • Mittal, Banwari
  • Sheth, Jagdish N
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 MIT.

10.
Who stole my customer ? : winning strategies for creating and sustaining customer Loyalty by Harvey Thompson by
  • Thompson, Harvey
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8343 HUG.

11.
Satisfaction how every great company listens to the voice of the customer by Chris Denove and James D. Power by
  • Denove, Chris
  • Power, James D
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8343 DEN.

12.
Customers mean business : six steps to building relationships that last by James A. Unruh by
  • Unruh, James A
Material type: Text Text
Language: English
Publication details: Reading: Addison-Wesley Publishing Company 1996
Availability: Items available for loan: KEIC (2)Call number: 658.812 UNR, ...

13.
The customer driven company : moving from talk to action by Richard C. Whiteley by
  • Whiteley, Richard C
Material type: Text Text
Language: English
Publication details: Massachusetts: Perseus Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 WHI.

14.
Managing the customer experience : turning customers into advocates by Shaun Smith and Joe Wheeler by
  • Smith, Shaun
  • Wheeler, Joe
Material type: Text Text
Language: English
Publication details: London: Financial Times Prentice Hall 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 SMI.

15.
Customer relationship management by Ed Peelen by
  • Peelen, Ed
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 PEE .

16.
Building great customer experiences by Colin Shaw and John Ivens by
  • Shaw, Colin
  • Ivens, John
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 SHA.

17.
One to one b2b : customer development strategies for the business to business world by Don Peppers and Martha Rogers foreword by Geoffrey Moore by
  • Peppers, Don
  • Rogers, Martha
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Doubleday 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 PEP.

18.
X engineering the corporation : reinventing your business in the digital age by James Champy by
  • Champy, James
Material type: Text Text
Language: English
Publication details: New York: Warner Books, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4063 CHA.

19.
The seven myths of customer management : how to be customer-driven without being customer-led by John Abram and Paul Hawkes by
  • Abram, John
  • Hawkes, Paul
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 ABR.

20.
Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth by Janet Rubio and Patrick Laughlim by
  • Rubio, Janet
  • Laughlim, Patrick
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc., 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 RUB.

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