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1.
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Direct marketing through broadcast media : TV, radio, cable infomercials, home shopping and more by Al Eicoff by
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.827 EIC.

2.
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Essentials of advertising by J. S. Chandan, Jagjit Singh, P. N. Malhan by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford and IBH Pub. Co. Pvt. Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 659.1 CHA.

3.
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The impact of television advertising on children by Namita Unnikrishnan and Shailaja Bajpai by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 302.23 UNN.

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