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	1.	Twenty advertising case histories by Channon, Charlees (ed.) Material type: Text Publication details: London: Cassell Educational Limited, 1989 Availability: Items available for loan: KEIC (1)Call number: 659.1 TWE. Place hold Add to cart (remove)
	2.	Advertising works 5 Material type: Text Language: English Publication details: London: Cassell Educational Ltd. 1990 Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV. Place hold Add to cart (remove)
	3.	Effective television advertising : a study of 1000 commercials by David W. Stewart and David H. Furse by Stewart, David W Furse, David H Material type: Text Language: English Publication details: Lexington: Lexington Books 1989 Availability: Items available for loan: KEIC (1)Call number: 659.143 STE. Place hold Add to cart (remove)
	4.	State of the art marketing research by A.B. Blankenship, George Edward Breen and Alan Dutka by Blankenship, A.B Breen, George Edward Dutka, Alan Edition: 2nd ed. Material type: Text Language: English Publication details: Illinois: NTC Business Books 1998 Availability: Items available for loan: KEIC (1)Call number: 658.83 BLA. Place hold Add to cart (remove)
	5.	Proceedings of the 1997 conference of the American Academy of Advertising by Macklin, M. Carole (ed.) Material type: Text Publication details: Ohio: University of Cincinnati 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Add to cart (remove)
	6.	International conference proceedings american academy of advertising 2001 Asia Pacific conference by Roberts, Marilyn S. (ed.) King, Roberty L. (ed.) Material type: Text Publication details: New York: American Academy of Advertising, 2001 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Add to cart (remove)
	7.	Essentials of advertising by J. S. Chandan, Jagjit Singh, P. N. Malhan by Chandan, J. S Malhan, P. N Singh, Jagjit Material type: Text Language: English Publication details: New Delhi: Oxford and IBH Pub. Co. Pvt. Ltd. 1990 Availability: Items available for loan: KEIC (1)Call number: 659.1 CHA. Place hold Add to cart (remove)
	8.	Effective advertising : understanding when, how, and why advertising works by Gerard J. Tellis by Tellis, Gerard J Material type: Text Language: English Publication details: New Delhi: Response Books 2004 Availability: Items available for loan: KEIC (1)Call number: 659.1 TEL. Place hold Add to cart (remove)
	9.	Media management in India by Panigrahy, Dibhakar (ed.) Biswarsroy, R. K. (ed.) Material type: Text Publication details: Delhi: Kanishka Publishing House, 1993 Availability: Items available for loan: KEIC (1)Call number: 302.23 MED. Place hold Add to cart (remove)
	10.	Kellogg on advertising and media by Calder, Bobby J. (ed.) Material type: Text Publication details: New Jersey: John Wiley and Sons, Inc. 2008 Availability: Items available for loan: KEIC (2)Call number: 659.111 KEL, ... Place hold Add to cart (remove)
	11.	No cover image available Research in advertising and sales promotion : annual seminar by MRSI Material type: Text Language: English Publication details: Bombay: MRSI 1994 Availability: Items available for loan: KEIC (1)Call number: 658.82 RES. Place hold Add to cart (remove)
	12.	No cover image available The fundamentals of advertising by John Wilmshurst and Adrian Mackay by Wilmshurst, John Mackay, Adrian Edition: 2nd ed. Material type: Text Language: English Publication details: Oxford: Butterworth-Heineman 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1 WIL. Place hold Add to cart (remove)
	13.	No cover image available Advertising: An essential input for economic growth by Bombay Advertising Club (pub.) The Advertising Club, Bombay Material type: Text Publication details: Bombay: The Bombay Advertising Club 1982 Availability: Items available for loan: KEIC (21)Call number: 659.1 ADV, ... Place hold Add to cart (remove)
	14.	Advertising today in the Indian context by Sarojit Datta by Datta, Sarojit Material type: Text Language: English Publication details: Calcutta: Profile Publishers 1994 Availability: Items available for loan: KEIC (1)Call number: 659.1 DAT. Place hold Add to cart (remove)

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