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1.
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Economic decisions for consumers by Don R. Leet and Joann Driggers by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : MaCmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 640.73 LEE.

2.
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Hypercompetition : managing the dynamics of strategic maneuvering by Richard A. D'Aveni and Robert Gunther by
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1994
Availability: Items available for loan: KEIC (1)Call number: 658.4012 DAV.

3.
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Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ...

4.
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Television, cable and radio : a communication approach by Edgar E. Willis and Henry B. Aldridge by
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice-Hall Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 384.540973 WIL.

5.
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Varieties of environmentalism : essays north and south by Ramachandra Guha and J. Martinez-Alier by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1998
Availability: Items available for loan: KEIC (1)Call number: 333.7 GUH.

6.
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The Oxford history of world cinema by
Material type: Text Text
Publication details: New Delhi: Oxford University Press 1997
Availability: Items available for loan: KEIC (1)Call number: 778.5 OXF.

7.
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Critical studies in media commercialism by
Material type: Text Text
Publication details: New York: Oxford University Press 2000
Availability: Items available for loan: KEIC (1)Call number: 302.23 CRI.
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8.
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Trust : the social virtues and the creation of prosperity by Francis Fukuyama by
Material type: Text Text
Language: English
Publication details: London: Hamish Hamilton Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 338.609 FUK.

9.
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Whar is cultural studies? : a reader by
Material type: Text Text
Publication details: London: Arnold 1996
Availability: Items available for loan: KEIC (1)Call number: 306.07 WHA.

10.
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Television : critical concepts in media and cultural studies, Vol. 5 by
Material type: Text Text
Publication details: London: Routledge, 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 TEL.
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11.
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Visual literacy by
Material type: Text Text
Publication details: New York: Routledge 2008
Availability: Items available for loan: KEIC (1)Call number: 370.155 VIS.

12.
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On the line : the men of MCI--who took on ATandT, risked everything, and won! by Larry Kahaner by
Material type: Text Text
Language: English
Publication details: New York: Warner Books Inc. 1986
Availability: Items available for loan: KEIC (1)Call number: 384.606573 KAH.

13.
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Selling the invisible : a field guide to modern marketing by Harry Beckwith by
Material type: Text Text
Language: English
Publication details: New York: Warner Books, Inc. 1997
Availability: Items available for loan: KEIC (2)Call number: 658.8 BEC, ...

14.
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Workplace 2000 : the revolution reshaping American business by Joseph H. Boyett and Henry P. Conn by
Material type: Text Text
Language: English
Publication details: New York: Penguin Books 1991
Availability: Items available for loan: KEIC (1)Call number: 658.300973 BOY.

15.
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Culture matters : how values shape human progress by
Material type: Text Text
Publication details: New York: Basic Books 2000
Availability: Items available for loan: KEIC (1)Call number: 306 CUL.

16.
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Management and machiavelli by Antony Jay by
Material type: Text Text
Language: English
Publication details: New York: Bantam Books, Inc. 1980
Availability: Items available for loan: KEIC (1)Call number: 658.4 JAY.

17.
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The Light Touch: how to use humor for business success by Malco Kushner by
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1990
Availability: Items available for loan: KEIC (1)Call number: 650.1 KUS.

18.
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Design writing research writing on graphic design by Ellen Lupton and Abbott Miller by
Material type: Text Text
Language: English
Publication details: London: Phaidon Press Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 745.6 LUP.

19.
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The Murdoch archipelago by Bruce Page with Elaine Potter
Material type: Text Text
Language: English
Publication details: London: Simon and Schuster UK Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 070.092 PAG.

20.
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The real Pepsi challenge : the inspirational story of breaking the color barrier in American business by Stephanie Cappa by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons (Asia) 2005
Availability: Items available for loan: KEIC (1)Call number: 338.766362 CAP.

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