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1.	Image from Amazon.com	Building brands directly : creating business value from customer relationships by Stewart Pearson by Pearson, Stewart Material type: Text Language: English Publication details: NLondon: McMillan Press Ltd. 1996 Availability: Items available for loan: KEIC (1)Call number: 658.827 PEA. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Juicing the orange : how to turn creativity into a powerful business advantage by Pat Fallon and Fred Senn by Fallon, Pat Senn, Fred Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2006 Availability: Items available for loan: KEIC (1)Call number: 658.802 FAL. Place hold Save to lists Add to cart (remove)
3.	Local cover image Image from Amazon.com	The science and art of branding by Giep Franzen and Sandra Moriarty by Franzen, Giep Moriarty, Sandra Material type: Text Language: English Publication details: New Delhi: Segment Books 2009 Availability: Items available for loan: KEIC (1)Call number: 658.827 FRA. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)